Webinars Archives - Marketing, content, & technology to help printers sell more printing

Each week we present two webinars to talk about Odyssey, the new Print MIS from Marketing Ideas For Printers. Last week’s webinar was one of the best because Cindy Heitman and Don Jones joined me. (That means you don’t have to listen to me drone on and on!) Cindy and Don both have a unique perspective on Odyssey, and you’ll find it helpful to learn more about Odyssey from a different viewpoint. Cindy is on our sales team and helps printers see the benefits Odyssey offers. Don is Odyssey’s lead developer and shares his excitement of Odyssey from the perspective of all the technical details that make it work. A New Print MIS: The Odyssey Live Event Web Meeting Enough of my words, let’s get you watching and listening. Here’s a recording of the Thursday, March 16, 2017, Odyssey webinar: Table of Contents Miss a spot? Here’s a convenient table of contents for you to get to the exact right place, along with links to pages referenced in the webinar: 0:45 – Book: The Influence of “Hooked” on Odyssey (Blog post: http://on.mi4p.com/hooked-blog) 3:55 – Odyssey from Cindy’s Perspective 8:53 – Meet Don Jones (Blog post: http://on.mi4p.com/meet-don-jones) 9:22 – Odyssey from Don’s Perspective 12:40 – Demo of

“Odyssey” is a new breed of Print Management Information Systems (Print MIS) that eliminates double entry and expands the scope of Print MIS to include marketing. Odyssey Eliminates Double Entry Gone are the days when your customers place an order online, and you have to copy the information they provided and paste it into your Print MIS. With Odyssey, your website is your MIS, and that means no more double entry. Odyssey Includes Marketing What if your Print MIS not only managed your interactions with your customers during the production of their print jobs, but it also helped you communicate with your customers and prospects before and after the time they were buying printing? Because Odyssey is a Print MIS with marketing automation, Odyssey has you covered at all stages … before, during, and after! Learn About Odyssey Odyssey will launch in January 2017. If you take the time to learn about Odyssey now, you’ll save $2,000 off Odyssey’s startup charge. How do you learn about Odyssey? By signing up for one of our no-obligation webinars! The webinars are scheduled every Tuesday and Thursday afternoon, pick the one (or more!) that works for you. The complete schedule can be found at the bottom of mi4p.com/mis. Sign Up for a Webinar

Eighty percent of consumers’ disposable income is still spent on businesses within 10 miles of their homes. Are you helping your print-buying customers reach their customers within those 10 miles? Direct mail is still relevant in a digital world, and Every Door Direct Mail makes connecting with consumers fast, easy, and effective. Connie Jacoby, Direct Marketing Specialist at the United States Postal Service, presented the webinar, The Power and Simplicity of Every Door Direct Mail, on March 4, 2015. In this webinar, Connie gave attendees a quick introduction to EDDM basics, and then talked about how you can use EDDM to bring more value to your print-buying customers’ direct mail projects. The recording of the webinar is available to: Members of the National Print Owners Association (NPOA): This webinar was presented by the United States Post Office for the National Print Owners Association (NPOA, www.PrintOwners.org), and sponsored by us here at Marketing Ideas For Printers. The recording of the webinar is available to members of the NPOA in the members-only section of the NPOA website. And Upon Request: If you don’t have a login, we’ll still be able to get you a front-row seat to the webinar. Just give us a call at 800-736-0688.