What happens when you pour water into a cup? It takes the shape of a cup. Into a fishbowl? It takes the form of the fishbowl. You see the pattern here; water always takes the shape of the container it’s poured into. The water responds to the container; the water is responsive. It’s the same thing with website content: Website content takes the shape of the device displaying the content. Perhaps you’ve heard the phrase responsive website: The website content responds to the device that’s displaying the content, and that is what makes a website responsive. That’s why certain websites (like the one you’re viewing now) look great whether viewed on a desktop computer, a tablet, or a mobile device. Give it a try. Pull up this blog post on all your devices, and you’ll see the content beautifully displayed in a manner that fits the device being used. The Mobile Tipping Point There’s no shortage of studies showing the widespread adoption of mobile devices. As a planet, we crossed the tipping point in October 2016. (See Mobile and tablet internet usage exceeds desktop for first time worldwide.) We’ve not yet reached that level of penetration in the United States, but we will soon!


Do you know anyone that does search engine optimization for a living? A typical day in their life might look something like this: Wake up. Put in an honest day’s work. Go to bed. Wake up. Discover that yesterday’s SEO rules no longer exist, and start learning new SEO rules. It’s not uncommon for Google to introduce big shifts to their ranking algorithm with little (if any) advance warning. However, the next big change is going to be different because Google has provided a solid date and plenty of information regarding the next big change they’ll be pushing our way on April 21, 2015. Google’s Mobile-Friendly Update According to Google, Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. It’s no surprise that Google will be paying more attention to mobile-friendliness as a ranking signal. Your Mobile Website Here’s something you may not know: Websites For Printers websites already have a mobile-friendly version, ready for you to use! For brand