New Content Archives - Page 4 of 7 - Marketing, content, & technology to help printers sell more printing

Business Forum, Direct Mail, Marketing Ideas For Printers, Reawaken Your Marketing this Spring

Get ready for spring cleaning and decluttering with the next issue of the Business Forum newsletter. The May 2017 issue will arrive just in time for the season of rebirth. Provide your customers with a great resource for growing their business and for expanding their marketing reach with new ideas for print materials and creative ideas on what to do with them. Bring the Team Together Emphasized in this issue are ideas to bring your remote teams together to increase communication and employee retention. With e-learning an advancing option for today’s businesses, the need to retain some of the physical requirements of certain learning styles, like employee manuals and reference guides is emphasized. The print product emphasis focuses on different binding options your customers will love, tying the printed manuals directly to services you provide. Of course, we also have regular features that everyone likes including: Art of the Family Did You Know? Business Quotes Book Review – Presence- Bringing your Boldest Self to your Biggest Challenges This month’s featured book review by Amy Cuddy shows some simple tricks to use to boost confidence to get through those big moments in life and how to make a more significant impact.

What turns customers away from a website, advertisement, or company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so helping your customers learn to evaluate and understand each intersection between a customer and their business is critical. A Critical Crossroad These intersections, or touch points, are the focus of the latest marketing tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers. Touch points are anything your customers come in “touch” with before, during, or after a sale. These can include such things as a company’s advertisements, flyers, business cards, blogs, tradeshow presence, or even their customer service and voicemail manners. Each touch point represents an entry into the sales funnel where a visitor either continues forward or turns away. Every Touch Point Matters In this new tip, your customers will learn that simply having a touch point in place is no longer an option. Rather, each touch point must perfectly represent their brand, offering a cohesive, captivating message. To help with this, there’s a simple three-step formula to consider: LIST: List all current touch

Local Edge, Direct Mail, Marketing Ideas For Printers, Why Craftsmanship Matters

Today’s generation is manifesting hunger for the authentic – whether it’s eating organic, supporting small business, or celebrating spectacular artistry. A desire for craftsmanship is at the forefront – an appreciation of the highest standards and those who’ve spent a lifetime cultivating them. Carhartt (clothing & outdoor gear) specifically termed the call to craftsmanship as a “rebuilding” of a nation, the “road home from a throwaway world.” More Than (Just) Good Design Craftsmanship is more than good design; it’s a wholehearted commitment to a tradition of excellence – to creative, enduring, breathtaking products. In a recent Harley-Davidson (motorcycles) commercial, it was phrased this way: “What is the going rate for the work of the American craftsman? How much value does heritage add to technology? If every detail fits together perfectly, how much more is the whole worth (rather) than the sum of the parts? If riding gives you a feeling that’s impossible to explain, is it possible to calculate how much that’s worth? How do you measure the value of becoming part of something that is bigger than yourself?” Craftsmanship is Alive and Well in Local Print The May edition of our Local Edge direct mail postcard commends this tradition! What

Direct Mail, Coffee Break, Marketing Ideas For Printers, Capitalize On That Good Feeling

The May 2017 issue of Coffee Break will be coming your way soon! Sharing a laugh is a great way to make a connection with someone. Not only can laughter break the ice in a potentially awkward or uncomfortable situation, but it can also create a memory with a person that makes your next interaction a positive one. Our hope is that the laughter of your customers after reading the Coffee Break newsletter will create a memory that points back to your company. Make a Great Impression Coffee Break is the ideal way to capitalize on the good feeling people get when they laugh. With a variety of funny quips, clean humor, and a list of creative descriptions gone wrong, this month’s Coffee Break is poised to make a great impression on your customers, and increase the likelihood that they will think of you the next time they need printing. A lady on a commuter train was reading a newspaper article about life-and-death statistics. Fascinated, she turned to the man next to her and asked, “Did you know that every time I breathe somebody dies?” “Really?” he replied. “Have you tried a good mouthwash?” Make it Sharable One of the

FastStart, Direct Mail, Marketing Ideas For Printers, From-Captive-to-Curious

Did you know that attracting new customers can be five to ten times more expensive than building sales from clients you already have? One of the most effective strategies for growth is not “traditional” advertising, but to diversify current orders, generate repeat visits, upsell existing clients, and to grow clientele through referrals. Table tents offer a rapid boost, prodding a lingering person from captive to curious, and transforming impulse to action! Table Tents Make Every Sale Count A 2007 Cornell Hospitality School study found that tabletop promotions boosted sales of recommended wines by 12 percent.+ The May 2017 edition of FastStart, our product-of-the-month mailer, will energize your clients toward this suggestive marketing tool. This FastStart flyer/postcard package encourages your customers to use table tents in many creative capacities: weekly specials, birthday/VIP clubs, smart phone trivia, online promo codes, QR scans or giveaway contests, and customer referral discounts. Not Just for Restaurants Help your prospects think outside the box – to involve people while they wait in foyers, salons, bathrooms, or anywhere they stand in line! Table tents are also handy on the move, including sales kits, vendor fairs, trade shows, and more. The newest FastStart package reminds them of the

Odyssey, MIS, Marketing Ideas For Printers, Odyssey Print MIS Customers Get Unfair Attention

I’ve been “going public” with a lot of the questions we get from prospects checking out Odyssey, our new Print MIS. Some of the questions can be presented almost verbatim. Other questions are more “question behind the question” type questions, like today’s question: How can I get started with Odyssey without being overwhelmed? Here’s the simple answer to the question behind the question: By intentionally limiting Odyssey’s growth, we’ll be in a position to give an unfair amount of attention to the printers that use Odyssey day-to-day. Limiting Growth for Maximum Impact New software is exciting! But we get it; being on the front end of something brand new (like Odyssey) can be somewhat scary if you feel like you need to go it alone. But you’re not alone! One of the very best ways we can remove your fear of the unknown is by ensuring you get all the attention you need when you need it most. With Odyssey, by intentionally limiting the number of customers that we accept in the early days, we’ll be in a position to give Odyssey’s customers an unfair amount of attention. We’ll able to move very quickly to address the items that are the most essential to the success of customers using Odyssey. Our Core

Websites, Ideas Collection, Add Drama and Depth with White Balance, Marketing Ideas For Printers

Have you ever struggled to take a classy (yet natural) picture? Or photographed an incredible wilderness scene, only to be sorely disappointed by flat results? If the world has so much wonder, why is capturing that majesty so difficult? Many photos are simply too dark or too light, with awkward shadows, blinding background rays, or glaring reflections. The color can seem artificial or just washed out. But photos with proper lighting come alive, creating a drama and depth that resonates with viewers on a heart-stirring level. NOT TOO HOT, NOT TOO COLD: BALANCE THAT IS JUST RIGHT The latest Tech Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers helps your customers learn to edit photos so the perfect hues of light and color come forth. Here’s what they will learn: Adobe Lightroom is an inexpensive post-processing program used by designers worldwide. In the past, developing exquisite images required excellent photos, nuanced darkroom abilities, and expensive equipment. In contrast, Lightroom allows even beginners to normalize light tones they weren’t able to land in-camera. This new Tech Tip will provide your website visitors with several steps to get them started: Be aware of the white-balance

Direct Mail, FastStart, Marketing Ideas For Printers, That Calls for a Celebration!

Help make events successful from the start! Our April FastStart flyer positions you as the design specialist, building fully-customizable invitations for upcoming company galas, business luncheons, or benefit auctions. Attractive, meaningful, and fun, we are emotionally moved when we’re asked to participate in an event with a great invite because it reveals the value of our relationships. A DISTINCT SENSE OF OCCASION The April 2017 FastStart encourages a strong start with a great welcome. Boost sales by promoting your invite as a blueprint for other great event additions like banners, posters, menus, tickets, and more! Many customers struggle to verbalize design questions, so be the pro they’re looking for! Use FastStart to help you proactively guide customers through the myriad of options. Raised ink? Paper quality? Foil stamping? Customized envelopes? Encourage them to hone their distinct style into a creative expression they can be proud of. Invite them to joy with FastStart direct-mail flyers today. To get started, click below to download samples, or give us a call at (701) 241-9204 or (800) 736-0688. YOU’RE INVITED

Printers Press, Direct Mail, Marketing Ideas For Printers, Give Your Customers Something To Look Forward To

The April 2017 issue of Printer’s Press is now ready! IN THIS ISSUE… Check out these great articles: Reasons to Get Spicy… hot sauce and peppers offer many health benefits. Bacon Chicken Pasta Bake… a savory recipe your family will love! The Top 10 Sports Mascots… who is your favorite? And a travel article about the Grand Canyon Skywalk… are you dare devil enough to try it? Also featured, we discuss “Why Less is More.” Check out this sample from the article: The point of minimalism is to rid yourself of excess, whether that be possessions, activities, ideas, or relationships, that don’t bring value to your life. Decluttering gives you the opportunity to focus on what’s important in life. Benefits of minimalism: Less stress Save money Quality over quantity Greater happiness OTHER PRINTER’S AGREE Get started with Printer’s Press for a newsletter your customers will look forward to receiving. Don’t just take our word for it, though. Here’s what other customers are saying about Printer’s Press from our survey feedback: “Our customers look forward to receiving it!” “It’s a great tool for marketing!” If you’d like to learn more about these and many other interesting articles, or to download samples

Business Forum, Direct Mail, Marketing Ideas For Printers, Start Your Sales Blooming With Business Forum

The April 2017 issue of Business Forum is almost ready, and just in time for the full bloom of spring. Filled with articles on how to maintain a good work/life balance, this edition is the perfect complement to viewing the new blossoms shining up at the sun. Included in This Issue In this issue, you’ll find ways to build communication, build effective teams, and reduce stresses in the workplace. Read about helping kids with money management in our Art as Life section, as well as gain knowledge for effective social media marketing and increasing your traffic. The book review of Dan Lyon’s best seller may just make you think differently about innovation and certainly will make you laugh. We also have great print product articles this month focusing on manuals and using die-cut shapes for optimal marketing pull. Survey Says Check out some of the survey comments from our customers regarding Business Forum: “It’s our most effective marketing tool.” “We think this is a stellar package. It’s very well put together and makes it phenomenally easy for us to have nice looking and entertaining content for our clients.” “I really like the Business Forum and believe revenues are increasing partially to

« Previous Page — Next Page »