Content Marketing Archives - Marketing, content, & technology to help printers sell more printing

Meet Joe. Joe owns a professional printing company with a solid website and room to grow his capacity. But Joe has a problem. He’s not getting new customers. Joe is actively advertising and eagerly seeking new leads, but his efforts continue to fall flat. He wonders: Why am I not getting more orders? Why can’t I make more sales? Meet Jolene. Jolene works for a healthcare clinic that has recently tasked her with ordering various print marketing pieces. Jolene feels nervous, uncertain, and intimidated. Through an online search, she locates several printers in her area, but when she visits their websites, she finds cumbersome product menus and sterile ordering pages. Though she’d like a local printing partner, she’s confused about what to order and how to succeed in the process. She’s not even close to pulling the trigger on a purchase and finds these list-style pages overwhelming. She decides ordering from a national big-box printer might be best. Moving Prospects to Commitment Joe wants to sell printing. Jolene wants to buy from a local printer. So, what went wrong? Why is it so difficult for printers and print buyers to connect and succeed? While the process is complicated, the answer

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention. Why is Good Website Content Important for Your Print Business? Attract site visitors Build trust Demonstrate your print and marketing expertise Educate your potential customers on your line of print products Sell your potential clients on the benefits of your print products Deal with any potential objections BEFORE the potential customer talks to you Upsell – even before the first sale happens By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business. What is the Connection Between Engaging Website Content and Print Sales? Often, your website is the initial point of contact between you and a potential print buyer. While

Business Forum, Direct Mail, Marketing Ideas For Printers, Start Your Sales Blooming With Business Forum

The April 2017 issue of Business Forum is almost ready, and just in time for the full bloom of spring. Filled with articles on how to maintain a good work/life balance, this edition is the perfect complement to viewing the new blossoms shining up at the sun. Included in This Issue In this issue, you’ll find ways to build communication, build effective teams, and reduce stresses in the workplace. Read about helping kids with money management in our Art as Life section, as well as gain knowledge for effective social media marketing and increasing your traffic. The book review of Dan Lyon’s best seller may just make you think differently about innovation and certainly will make you laugh. We also have great print product articles this month focusing on manuals and using die-cut shapes for optimal marketing pull. Survey Says Check out some of the survey comments from our customers regarding Business Forum: “It’s our most effective marketing tool.” “We think this is a stellar package. It’s very well put together and makes it phenomenally easy for us to have nice looking and entertaining content for our clients.” “I really like the Business Forum and believe revenues are increasing partially to