New Content Archives - Page 5 of 7 - Marketing, content, & technology to help printers sell more printing

Have you ever tried to land that big corporate account, only to have your prospect ask if you can provide a private “storefront” website for their employees to buy from? Did you have to say “no” and lose the prospect? With Private Label Websites from Marketing Ideas For Printers, you can set up your clients for success by saying “yes” and win those big corporate contracts again and again! Create the Perfect Purchasing Experience By proactively creating Private Label Websites for your corporate customers, you provide their employees with all the convenient features of your website’s regular online storefront, except it’s customized to fit their own branding. Their employees get a purchasing experience that fits right in with the rest of their corporate intranet, and you get to enjoy the steady stream of sales that come along with those big accounts. Our most successful printer customers use Private Label Websites as the “ace up their sleeve” to land their biggest prospects. Using our convenient set-up tools, they can build a custom-tailored Private Label Website in ten minutes, with no programming experience needed! They don’t just tell their prospects they can deliver–they show them! Make Switching Not Worth It For Your

Ideas Collection, Websites, Marketing Ideas For Printers, Reignite Creativity with Ideation Thinking

What does it take to beat back the ordinary and continually release fresh, gripping, beautiful design? A little creative thinking. The newest Design Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers offers powerful exercises to help your customers design imaginatively. Communicate Without Words Based on the Design Matters series, the “ideation” strategy will help your customers and designers create work that is not only aesthetically appealing, but strategy-driven and smart. Ideation techniques enable the use of the very best images to clearly communicate ideas without words. When your customers view this month’s article on your website, it will walk them through image gathering, group brainstorming options, visual matrix exercises, and even “productive doodling” to help them capture the essence of their message in simple, nonverbal ways. Metaphorical thinking challenges consideration of questions like: What attributes are we trying to communicate through this piece? How do we want people to feel when they look at the graphics/design? Why do certain images evoke that (particular) emotional response? How can these images be woven into a project? See how your customers can push themselves with these new ideation strategies by viewing this tip on one of

The March 2017 issue of Business Forum will soon be ready that’s filled with some great tips on staying on top of your game in business and in life. Set Yourself Up For Success Planning and preparation helps to overcome any obstacle, and this month’s release includes articles to help manage strategic planning, overcome stressed out customers, and even tips on how to add great value to your community. A machine has value only as it produces more than it consumes — so check your value to the community. ~Martin H. Fischer There are still some favorite features not to be missed like this month’s book review of Main Street Entrepreneur by Michael Glauser and business quotes that are sure to inspire you. Dive deep into great content with a recently redesigned look and you’ll find that Business Forum quickly becomes your customer’s favorite newsletter. Get started with providing the Business Forum to your customers today. Call us at (701) 241-9204 or (800) 736-0688 to get started, or click below to get your first issue of the new Business Forum today. Dive Deep

Social Media, Social Marketing, Marketing Ideas For Printers, If You Build It They Will Come

Social media content complements every aspect of your existing marketing by helping you stay connected with prospects and customers. Each week, we provide twelve unique pieces of social media content that printers can use to stay front-of-mind with their customers, and to: Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. – Susan Cooper, Social Media Strategist. Take a look at some of the social media content printer’s used this past week over four different marketing channels: Twitter: Five tweets, including this one: The Key to Local Marketing: Blending Online and Offline Facebook: Three Facebook posts. Here’s one of them: Don’t Have Time To Work Out During The Week? That’s Actually OK LinkedIn: Two LinkedIn posts, including: Selling To A Reluctant Audience: Marketing Hacks From Late-Night TV And The Fitness Industry Blog: Two blog posts, entitled Visual Marketing Content Trends to Prepare For in 2017 and The Amazing Power of Peer Pressure in Groups. Here’s an excerpt from The Amazing Power of Peer Pressure in Groups: People are fundamentally social creatures, so those who want to be decision-makers need to understand how to use social influence to their advantage,

When people meet for the first time it’s not uncommon to hear, “So, what do you do?” The reply is often along the lines of, “I’m a (product manager, electrician, baker, ….).” or “I’m in (sales, marketing, IT, ….).” What’s wrong with that? Our latest white paper will show you and your customers how to stop leaving money on the table by creating a compelling, business-building “What do you do” phrase. Lead the Way with One, Simple Phrase This white paper leads your customers to create stronger, more consistent messaging in a number of areas, including some great ideas for printing this message. Help your client’s bottom line by showing them the importance of building this one simple phrase that their entire staff should be using. Here’s a small piece of the white paper: The people on the sales team aren’t the only people on staff who need to tell others what they do. By giving your employees this tool, you turn accountants into lead generators, developers into brand ambassadors, or receptionists into market developers. Whether you are a company of one or have hundreds of employees, brand messaging is everything. “What do you do” must be more than an

Here in Fargo, North Dakota, we have a physical construction challenge. Our city is founded in the central basin of what was formerly a glacial lake. Our clay-rich sediments are capable of absorbing large volumes of water, compromising foundations and weakening the base of every structure in the city. High-rises are a rarity because every high-load construct (water towers, skywalks, arenas) must be anchored by enormous steel pilings or concrete piers that descend through the Lake Agassiz clay to firmer rock over 100 feet below. The FargoDome (home of the five-time national championship Bison football team) rests on more than 240 caissons, some with diameters of more than five feet! Due to our vast experience with buckling walls or slumping structures, Fargo natives know the crucial importance of a solid, authentic foundation. Values Worth Buying Into Consumers today are hungry for a similar foundation: a reality built on relationships they can trust. The March Local Edge postcard highlights your appeal as a sincere, trustworthy local printer. James H. Gilmore, a marketing consultant and author of the book Authenticity, said people feel increasingly uneasy or unstable in a “staged, contrived, mediated world.” The pendulum is swinging in favor of genuine, creative, original

A brand new issue of Coffee Break will be heading your way soon. Life can get pretty serious sometimes. Leave it to Coffee Break to add some fun into the daily life of your customers. Putting a smile on your customers’ faces means a positive connection between them and your company. The variety of jokes and funny thoughts in this month’s CoffeeBreak, combined with a list of 10 ridiculous things to do that are sure to turn some heads, will entertain your customers and make them look forward to the next issue of this unique humor newsletter. Here’s a sample of the humor your prospects and customers will see in the March 2017 issue of CoffeeBreak: Two old friends crossed paths after not seeing one another for almost a decade. Sam: “What are you doing these days?” Tom: “PHD.” Sam: “Wow! You’re a doctor!” Tom: “No, Pizza Home Delivery.” Consistency is Key Consistency is key when it comes to staying front-of-mind with your customers. A newsletter like Coffee Break—which your customers will start to ask for by name—will go a long way in keeping your name and contact information in front of the people that really matter at your company: your customers.

Printer’s Press is our time-tested, best-selling, direct-mail newsletter that’s been around since 1989. With over 300 issues, Printer’s Press has helped print buyers across the country turn to their local printer when they need a job done right from someone they trust. Building Upon A Great Foundation We’ve built upon this great foundation by adding a fresh new look to this industry fixture. See for yourself a bold, modern look that will expand your influence to the current and upcoming generations. The first issue of the newly redesigned Printer’s Press will be available January 15th for the March release issue. In this issue, our new look combines with the features you’ve come to rely on including: Health & Wellness: To Cook or Not to Cook… the health benefits of raw vs. cooked foods Celebrity Recipe: Peach Cobbler… a dessert favorite made easy! Top 10 List: The Top 10 Slogans… what’s in your wallet? Travel: Devil’s Den in Florida… contrary to the name, it’s quite a delight to visit! Inspire Through Print Reach your customers with inspiring stories of print in action. Here’s an excerpt from the March issue of an article entitled The Importance of Thanks: An Alaskan named Geoff Welch

Have you ever noticed how waiting on hold with dead air can make a 30-second wait feel like forever? Sadly, most callers will hang up if they feel like they’ve been on hold too long, and many of them will never call back. Eliminate the Hangups While nobody likes to wait, “Advertising On Hold” combines professionally voiced messaging with pleasant music, which not only decreases hang ups and enhances your business’ image, but it’s a creative way to educate, inform, and entertain callers. Don’t think of it as placing your customers on hold. Rather, think of it as holding on to your customers! Advertising On Hold is an ideal way to communicate with your prospects and customers because you’re already engaging your target audience. Here are a few fun ways Advertising On Hold keeps your callers interested and eager to hear more: Provide fun facts or tips about printing Get your audience thinking with trivia or other tidbits Offer comforting, ambient music that doesn’t distract or irritate listeners New Content Every Month Our unique Advertising On Hold messaging is specially customized for print shops like yours and is new every month. In addition to providing a variety of thought-provoking general

Color is your world. It’s part of what you do every day. You know how color emphasizes your perception of the products it appears on, and so do your customers. Or maybe they don’t. That’s why it’s a good idea to remind your customers that they can Win Customers With Colorful Packaging. That’s the topic (and the name of!) the newest Print Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers. Here are the three tips your customers will see when they visit the Win Customers With Colorful Packaging tip on your website: Ask yourself which one color gets your message across. Always plan a family of products and marketing assets in advance. Always do a color-accurate printed proof. The tip finishes with this mandate: Always consider how things will look and how they will make your customers feel. By keeping these vital color rules in mind, you can create packaging, brochures and other assets that make your brand attractive to consumers and easily recognized. Here’s how Win Customers With Colorful Packaging is presented on one of our public demo websites. With content like this, you will always be the expert your customers turn to when they’re ready to print their

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