Printer's Press Archives - Marketing, content, & technology to help printers sell more printing

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish. This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: A Seasonal Touch of Humor and Cheer The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content. December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like: “How much does Santa pay to park his sleigh? Nothing. It’s on the house!” Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read. FastStart: Seal the Deal with Customized

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter: Just once, I want a username and password prompt to say: “Close Enough.” Want to buy some exercise equipment? I’m having a going-out-of-fitness sale. What do you call a snowman with a six-pack? An abdominal snowman. Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind. FastStart Your

There is a difference between intentions and being intentional. Our intentions will only take us so far—without action, they end on themselves. On the other hand, a commitment to intentionally promote your print shop can change your business’s trajectory. Consider the importance of a solid marketing plan and its impact on your bottom line. The marketing materials we provide are created with your success in mind. We’d love to work with you to select the right marketing for your print shop. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break Humor is a language everyone appreciates. The Coffee Break newsletter increases awareness of your print shop through lighthearted, clean humor. With a common-interest calendar and just the right amount of promotional content, Coffee Break is an easy addition to your marketing efforts. Here are a few jokes found in this month’s newsletter: Fun fact: Australia’s biggest export is boomerangs. It’s also their biggest import. I recently built a model of Mount Everest. My son asked, “Is it to scale?” I replied, “No … it’s to look at.” Take a look at Coffee Break and consider all the ways it can benefit your print shop! FastStart As a print shop, you

There is something carefree about summer that should translate to your marketing materials. No matter the climate, there’s just something different about summer days that’s more mental than the weather. So tap into that relaxed feeling and present your company as a reliable solutions provider that understands the pace of summer and is ready to send the right message to your customers. Coffee Break The laidback summer atmosphere provides the ideal landing place for the humor, direct marketing message, and informative calendar found in the Coffee Break newsletter. Each aspect of this one-page powerhouse is sure to bring a smile to your customers’ faces. Jokes like… It was my wife’s birthday and she rang me to see what time I would be home. “Can’t talk,” I said, “I’m driving.” “Where are you?” she asked. She wasn’t happy when I said the seventh tee. And Why did the hipster burn his mouth on pizza? Because he ate it before it was cool. …are sure to give readers something to look forward to each month. Coffee Break is a simple, no-nonsense way to make a positive impression. FastStart Getting straight to the point with your marketing is the idea behind the FastStart

Finding the time to maximize your marketing can be difficult when you’re continually busy making others look good. Here are some of our favorite examples of the direct mail marketing templates provided by Marketing Ideas For Printers that printers have customized to make their own. Unleash your creativity and make direct mail marketing for your print business easier for yourself. 1. Print Source in Bluffton, Indiana Direct Mail Product: Coffee Break Why We Love It: The team at Print Source made the Coffee Break newsletter their own by replacing the bottom panel with an ad to encourage print buyers to order early this season because of the supply chain issues. With some simple design shifting, Print Source was creative enough to move the bottom panel to the back of the newsletter, put in a feature ad, and include print product images for additional marketing power. What You Can Do: Highlight a product each month or lay out community events or holidays to which you know you want to bring more attention. Even better – create a yearly plan so you don’t have to come up with ideas last minute. 2. Chester Press in Emporia, Kansas Direct Mail Product: Coffee Break Why We

Credibility is essential to a company’s success, and communicating trustworthiness often starts with print. Take the lead on this yourself, as you showcase some of the beautiful marketing options available through Marketing Ideas For Printers in this month’s download: National Direct Mail Want to set your company apart with an expert they can trust? Newsletters are a great way to start! The March issue of the National Direct Mail marketing package features the many benefits of printed newsletters: Employee News: Cultivate culture and share important information with your staff through a newsletter. Helpful How-tos: Share tips and time-savers with your customers to ensure they’re getting the most from your products and services. Personality: Sprinkle your own flavor into each issue to engage readers, retain interest, and liven things up. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press What is the only mammal that can’t jump? If you read the March edition of Printer’s Press (available now) you will find out! Smart, fun, and easy to read, this issue features the incredible benefits of cucumbers, a

For years, 2020 has been on the horizon of many trend-watchers. Soon, we will be living it. Are you ready for the new challenges and opportunities this decade will bring? Be a proactive thought leader with versatile marketing that positions you as a fresh-thinking, dependable business partner in your community. National Direct Mail (New in 2020!) Did you know the Direct Marketing Association found that 79% of flyer recipients read, keep, or pass along the flyers they receive? The National Direct Mail content (including mailer, self-mailer, envelope, and matching social media or e-mail campaign content) will help you promote the benefits of full-color flyers in the February issue. Encourage your customers to invest in printed flyers for trade shows, internal communication, and strategic sales. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press Make today a masterpiece! The February issue of Printer’s Press, available now, offers upbeat articles on a fresh gratitude focus, money-saving strategies that help you prioritize travel, and daily tips for strengthening your immune system. The Printer’s Press newsletter appeals to all audiences

A new year brings new opportunities, and one of the best options at your fingertips includes an all-new, unrestricted, multi-channel National Direct Mail package. Want to keep your friends close but also cast your net a bit wider? Read on to learn about our new National Direct Mail package and other fabulous January content available now! Introducing National Direct Mail With online ordering capabilities, your business is no longer limited to selling to a particular zip code. Today you can reach customers across the country with personal, high-quality direct mail options. The new National Direct Mail package option features much of your favorite Marketing Ideas For Printers content (including matching social media and e-mail pieces) with one notable difference: no zip code restrictions! Elevate the benefits of your business with practical tips, fun facts, and optional coupons. If you’re looking to expand your influence, National Direct Mail is the way to go! Printer’s Press Printer’s Press offers an informative, friendly way to keep your name in the mix with your VIP clients. This month discover five unique getaway options, tips for saving big on everyday expenses, and an anecdote about a magnet postcard “direct-mail miracle.” Beyond its usual work/life blend,

They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our December 2019 content, available for download now, to help you consider your best marketing strategy for the future: Printer’s Press Printer’s Press offers an informative, friendly way to keep your name top-of-mind with your clients. This month includes skincare tips for winter, a story of Christmas tree goodwill, and a peppermint meringue recipe that brings fresh flavor to your holiday lineup. Beyond its usual work/life blend, Printer’s Press tips your customers toward print options like these: “If you’re already sending mail to your customers every month, why not add a compelling statement stuffer? Well-designed statement stuffers get your message across at a time when your customers are already thinking about your company. Ask us about creating statement stuffers today!” Business Forum Business Forum equips people to stay on top of their professional game. The December issue (available

Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments in those customer journeys. Establish your business a trusted resource with the fresh mix of digital and direct-mail content. The November issue download is now available. Printer’s Press Printer’s Press offers your clients timely information and a good mix of fun. This month we include strategies for healthy grocery shopping, Thanksgiving trivia, and tips for making a great first impression. The November Printer’s Press also highlights door hangers as a simple way to get a foot in the door: “Marketing with door hangers is a direct, simple, and affordable way to target your audience and get results. Not only do door hangers typically stand alone without competition, but they must be physically removed from the doorknob, making them more likely to be read and to make an impression that lasts beyond a brief glance.” Business Forum Business Forum is all