Features Archives - Marketing, content, & technology to help printers sell more printing

Have you ever tried to land that big corporate account, only to have your prospect ask if you can provide a private “storefront” website for their employees to buy from? Did you have to say “no” and lose the prospect? With Private Label Websites from Marketing Ideas For Printers, you can set up your clients for success by saying “yes” and win those big corporate contracts again and again! Create the Perfect Purchasing Experience By proactively creating Private Label Websites for your corporate customers, you provide their employees with all the convenient features of your website’s regular online storefront, except it’s customized to fit their own branding. Their employees get a purchasing experience that fits right in with the rest of their corporate intranet, and you get to enjoy the steady stream of sales that come along with those big accounts. Our most successful printer customers use Private Label Websites as the “ace up their sleeve” to land their biggest prospects. Using our convenient set-up tools, they can build a custom-tailored Private Label Website in ten minutes, with no programming experience needed! They don’t just tell their prospects they can deliver–they show them! Make Switching Not Worth It For Your

If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced. This subtle marketing tool is a win-win proposition: your customers get to enjoy the educational and entertaining content, and you get to stay front-and-center in their mind so that the next time they need to get started on a new printing project, you will naturally be their first choice. With a regular delivery schedule and consistently valuable content that your customers and prospects actually look forward to getting, the Printer@Work email newsletter helps you sell printing to your customers again and again. A Simple Idea with Powerful Results The idea is simple: each issue includes a thoughtful, uplifting message as a “message from the owner”. For example, a recent issue showed the Seven Wonders of the World through the eyes of a child: “to touch, to taste, to see, to hear, to run, to laugh, and to love!”, wrapping up with