Tech Tips Archives - Marketing, content, & technology to help printers sell more printing

Websites, Ideas Collection, Add Drama and Depth with White Balance, Marketing Ideas For Printers

Have you ever struggled to take a classy (yet natural) picture? Or photographed an incredible wilderness scene, only to be sorely disappointed by flat results? If the world has so much wonder, why is capturing that majesty so difficult? Many photos are simply too dark or too light, with awkward shadows, blinding background rays, or glaring reflections. The color can seem artificial or just washed out. But photos with proper lighting come alive, creating a drama and depth that resonates with viewers on a heart-stirring level. NOT TOO HOT, NOT TOO COLD: BALANCE THAT IS JUST RIGHT The latest Tech Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers helps your customers learn to edit photos so the perfect hues of light and color come forth. Here’s what they will learn: Adobe Lightroom is an inexpensive post-processing program used by designers worldwide. In the past, developing exquisite images required excellent photos, nuanced darkroom abilities, and expensive equipment. In contrast, Lightroom allows even beginners to normalize light tones they weren’t able to land in-camera. This new Tech Tip will provide your website visitors with several steps to get them started: Be aware of the white-balance

We’ve all been there. The photo that looked perfect when you took it looks a whole lot different when you’re ready to print it. And if you have been in that position, it’s not a big stretch to think that your customers have been in that position too. Now, armed with this new Tech Tip, you can restore faith in humanity and faith in photography! This newest Tech Tip, titled Spot, Heal, Clone: The Perfect Combination, now appears in the Ideas Collection on all websites provided by Marketing Ideas For Printers. With this tip, your website visitor will receive a good introduction to the power available in Photoshop’s Spot Healing Brush and Clone Stamp Tool. They’ll be digitally removing dirt and fixing cracks in walls in no time! Here’s how Spot, Heal, Clone: The Perfect Combination is presented on one of our public demo websites. If you feel like you’re missing out on great content like this, we invite you to experience it for yourself by requesting your own personal demo website. [sc name=”start demo button”]