websites Archives - Page 10 of 12 - Marketing, content, & technology to help printers sell more printing

Ideas Collection, Websites, Marketing Ideas For Printers, Create the Perfect Match

“Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” ~Pablo Picasso Make Their Printed Materials Sing World famous chef Wolfgang Puck compares cooking to music and to art. Just as there are so many notes or colors, he says, “there are only so many flavors. It’s how you combine them that sets you apart.” So how do you fill your printed materials with flavor and make them sing? Pass with Flying Colors It all comes down to the numbers. Color matching allows you and your customers to communicate effectively about a challenging, variable subject: color. You understand that what looks like magenta to one customer could easily be described as “red-purple” by another. Helping your customers understand and properly use CMYK and PMS colors in their printing projects will ensure accurate printing and precise, gorgeous color hues, making you the hero! This month’s print tip, provided on every website provided by Marketing Ideas For Printers, helps your customers navigate the intricacies of PMS and CMYK systems. Here’s a sneak peek. CMYK Colors: The term CMYK refers to the ink colors that make up

Websites, Ideas Collection, Marketing Ideas For Printers, The Delicate Dance of Decision

Have you ever entered a furniture store and been bombarded by overly eager sales associates? Though you were originally in a buying mood (and the price was just right!), you just couldn’t commit. Why? A classic case of “too much, too soon.” Sales are more than just transactions, they involve a journey of decision. Push too hard, and customers run. Keep it too casual, and they put off decisions. What is the ideal balance? Creating a sales funnel, or content path, for people to follow is one way to engage prospects through every step. This month’s marketing tip, available in the Ideas Collection of every website provided by Marketing Ideas For Printers, describes three “buckets” that offer guidance and appropriate information at just the right time. Top of the Funnel: Awareness People don’t typically begin their journey with an intent to commit. They have to be gradually convinced! This begins with building awareness, which is purely informational, not promotional. Casual placements may trigger a hidden interest that prompts them to move forward. Middle of the Funnel: Consideration Once you’ve built awareness, your content marketing should shift toward the direction you want them to proceed. While you are not making a

Marketing Ideas For Printers, Advertising On Hold, NOW YOU CAN HOLD THEIR ATTENTION

If your printing firm is looking for a creative way to keep your customers happy while they wait on hold, check out our Advertising On Hold service! Each month, we’ll provide you with two all-new, professionally produced advertising and music on hold audio files that include fun facts, trivia, enjoyable music, and informative messages about the various printing products and services you provide. You also have the option to choose between a male or a female voice. A Message That’ll Hold Up To ensure the content is fresh and timely, we include relevant historic events, holidays, celebrity birthdays, and interesting tidbits about unique monthly observances. As an example, July 20th is International Chess Day. Did you know… The longest game of chess that is possible is 5,949 moves. The word “checkmate” comes from the Arabic word “shah mat” which translates to “The King is dead” in English. Players in their first year are called “Rookies” because the last pieces of chess to move into action are called “Rooks.” How to Get Started Advertising On Hold is easy to integrate with your phone system and is included in our Conquer Bundle. Or purchase Advertising On Hold by itself as an add-on, available

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current customers is cost effective and more profitable year after year. It should also be noted that repeat sales are not guaranteed. Help your customers and prospects discover what they can do to make the most of their current customer base. Here’s a small excerpt: Keeping customers engaged is an ongoing process that is worth the effort. According to Bane & Co, the average repeat customer spends sixty-seven percent more in the thirty-first to thirty-sixth month than in the first six months. The more you nurture those customers through the smaller purchases in the early days, the more profitable they become as time passes. Mix it up. Combine print, digital, and face-to-face marketing opportunities to keep things interesting. But remember, the story you tell is just as important as how many times you tell it. This whitepaper shows your customers different techniques they

Cut to the Quick, Marketing Ideas for Printers, Ideas Collection, Websites

Practice makes perfect! If you’ve ever played piano or any other musical instrument, chances are you remember the time spent honing a select performance piece. You could play that piece almost flawlessly, but two or three sections still made you stumble. The solution? Isolating those critical measures and practicing muscle memory repeatedly until perfection. Increase Proficiency with Keyboard Shortcuts Help your customers develop the muscle memory skills that will permanently increase their technical proficiency! This month’s Tech Ideas Collection Tip, available on every website provided by Marketing Ideas For Printers, features simple keyboard shortcuts to give users mastery over the important functional commands of Adobe InDesign. Help them learn basic tricks to unlock the creative potential for documents across a full spectrum of digital and print media. Accelerate Your Potential Want to do more? Enrich your customer base and enhance your potential with fresh ideas content, available each month on every website provided by Marketing Ideas For Printers. Preview the full Become A Keyboard Shortcut Superman tip on one of our public demo websites or request your own personal demo website below. START FREE DEMO

If Everyone Wins at SEO, then No-one Wins, Websites, Marketing Ideas For Printers,

Something we hear a lot is, “Do I really need to care about SEO on my website? I mean, aren’t you guys already taking care of that for me?” To get you an honest answer to that question, let’s unpack that a little. We’ll show you what we do to help you get the best search engine optimization (SEO) results, and follow that up with tips on how you can take your SEO to the next level. Form or Function? SEO is part form and part function, so let’s take a look at both form and function. Here’s what you need to know: We take care of the “function” part so that together we’re well-positioned to help you take care of the “form” part. How we help: We make sure your website functions in a way that makes search engines happy. We make sure the website code adheres to search engine best practices. One geeky example: Websites from Marketing Ideas For Printers embed properly-formatted sitemaps, and that’s a “must do” if you want to make it easy for search engines to index your website. That’s a little taste of what we do make sure you’re well-positioned for search engine success. Now, let’s turn the focus and

Let the Sparks Fly, Marketing Ideas For Printers, Websites, Ideas Collection

As sparks are to fire, inspiration is to great design. The word “spark” has become synonymous with life, vitality, or the heated release of anger, passion, or creativity. A creative spark is sometimes all it takes to inspire a grand slam idea. That’s why this month we’ve included a second BONUS design tip to every website from Marketing Ideas For Printers. After all, when sparks fly, fire happens! Prompt an Imagination Upgrade Want to help your customers re-energize or animate their design? This bonus design tip, available in the Ideas Collection of every website of Marketing Ideas For Printers, provides several strategies for sparking innovative ideas. Whether it’s a writer, artist, designer, or small business owner, everyone can benefit from an imagination upgrade. Here are five easy ways to release them from a rut: Make time to be creative. Designating a set time, tool, or training opportunity can unleash potential and open pathways for inspiration. Step away from your tribe. Changing your physical environment or the people you’re most familiar with can bring an exciting new perspective. Make a timeline. Breaking giant tasks into simple steps can move you forward in measurable, meaningful ways. Deliberately disconnect. Free at least part

The Power of Good Content, Marketing Ideas For Printers, Websites, MIS

Does this sound familiar? Hmmm. . .what should we say in this blog? It should be something that inspires our customers. Yeah. Innovative. Powerful. Or maybe an educational piece? That could work; something like 3 Steps to. . .Hmmm. . .3 steps to what? What about. . .[ding]. Oh, look, Jim just emailed. No, stay focused – working on content here! Harder Than It Looks If you’re like most companies trying to reach customers through good content, you recognize that coming up with and writing good content is hard! First, there’s coming up with ideas on what to write about and planning when and how to publish. If you’ve managed to make it over that hurdle, then you’re on to the next mountain: eliminating distractions and creating a scheduled writing time, researching, and editing. Then, just when you think you’ll nail it, you still have to win that stare-off with your blank screen and blinking cursor to actually formulate your ideas into words on a page! Are you exhausted yet just thinking about it? Are you thinking, “Can’t someone just do this for me?” Content is What We Do Helping you fight that content battle is why we’re here. In

Cut Through the Clutter with Beautiful Print Promotions, Websites, Ideas Collection, Marketing Ideas For Printers

Average media consumers are staggering under the weight of spam e-mails and information overload. Think you can’t compete? Think again! While your customers may believe print advertising has grown stale, the “digital deluge” means there has never been a better time to highlight beautiful print promotions. Rules of the Road The newest design tip in our Ideas Collection, available on every website provided by Marketing Ideas For Printers, features print options for anyone looking to cut through the digital clutter. Remind clients that repetition is crucial. Sending out just one mailing piece will not provide the desired results. Instead, help them to see the benefits of designing a series of staggered, targeted pieces, including a precise promotion, call to action, or a clear next step to ensure the message engages readers and delivers a consistent, compelling message. 5 Ways They Can Toot Their Own Horn Ready to roll? Here are five common promotions featured that will get your customers and prospects thinking about themselves: Self-Promotion: Detail exclusive offerings or illuminate company strengths. Brag Promotions: Let the audience know about an impressive award, ranking, or community contribution. Capabilities Promotions: Remind clients of breadth, depth, or proficiency of services. Invitations: Feature a

Be Prepared for the Next Phase of the Canadian Anti-Spam Law, Email, Printer@Work, Marketing Ideas For Printers

Back in December 2010, Canada passed a sweeping anti-spam law that entered into force on July 1, 2014. The super-short version of the law that’s important to our Canadian printers is this: Before sending any electronic messages, you are required to have the consent (permission) of the recipient. (Note that “electronic messages” means more than email; it also includes messages sent to social networking accounts and text messages sent to a cell phone.) At this point, you may be thinking, “It’s 2017, and this is old news. Why are you telling me this now?” Well, although you may already be aware of the law, what you may not be aware of is that this new law is wrapping up a “breaking in” period of three years, with the full force of the law taking effect this summer. Starting July 1, 2017, individuals or organizations affected by those violating the law will be able to pursue court actions to seek actual and statutory damages (up to $1 million for individuals, and $10 million for business). Some Quick Tips To make sure you’re prepared, here are some quick tips to help you navigate Canada’s anti-spam law: If you obtained express consent from your recipient before the law went into effect

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