Let’s be honest.
Summer is noisy.
Events, festivals, fireworks, social media overload… everyone is competing for attention. And your print buyers? They feel it. They know it’s harder than ever to stand out.
But here’s the thing—while digital ads get skipped, scrolled, or ignored, bold print signage demands attention in a way nothing else can.
This month, we’re focusing on helping your print buyers win back attention with print marketing that refuses to be ignored. The tools in your July marketing arsenal are designed to give your customers the visibility they deserve, while positioning your print shop as the expert partner who helps them get results.
Here’s what you’ve got working for you this summer.
Direct Mail For Printers Options
Coffee Break: Humor That Keeps You Human
If you want to be top-of-mind, you’ve got to stay relatable.
The Coffee Break newsletter does exactly that. It brings humor, warmth, and everyday laughs to your customer’s mailbox.
This month’s jokes tap into summer silliness: 
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“What did the ghost say on the 4th of July? Red, white, and boo!”
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“Boss: You’ve been late three times this week. Do you know what that means? Me: It’s Wednesday?”
Plus, the (Not-So) Official Firework Safety Guide delivers tongue-in-cheek warnings like “May cause you to question your ability to count down from three.”
And, of course, the August calendar of quirky holidays and trivia keeps things fresh and engaging.
This is about being more than a printer. It’s about being a part of your customer’s day in a way that feels human, approachable, and fun.
FastStart: How to Make Your Brand the Star of Summer
Ever feel like your customers aren’t thinking big enough?
This month’s FastStart (folded self-mailer) challenges them to GO BIG with “Bold Prints, Bright Impact.”
It starts with the bold reminder: “Just like fireworks in the night sky, your marketing should be bold, bright, and impossible to ignore.” It’s not about selling large-format printing, it’s about helping them see how bold visuals get their message seen, remembered, and acted upon.
And you can make it easy with a 15% off coupon and added finishing options like free grommets and stands.
Use this mailer to position yourself as the trusted guide—not the vendor—by showing them how “Bigger Prints. Bigger Impact.” delivers more than just size… it delivers results.
Local Edge: How Local Printers Help Brands Shine Like Summer
Centered around the power of local, the Local Edge postcard reminds businesses that bold signage is about more than size—it’s about connection.
And who’s better at that than you, the local printer?
This card taps into facts that matter:
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68% of consumers judge businesses by their signage quality.
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Foot traffic increases up to 17% with eye-catching displays.
Use this postcard to show them why local printers like you win at delivering signs that shine—and why you’re the one they should call.
National Direct Mail: Why Print Marketing Still Works (Even When Digital Fails)
Your customers are bombarded with digital ads that disappear in seconds.
This National Direct Mail package (envelope, postcard, mailer, social, and email) is built to answer the question: Why invest in print?
Simple: Print works when digital doesn’t.
“Online ads disappear. Banners, posters, and signs stay visible—day after day, right where customers are looking.”
It also shows how smart print can connect to digital with QR codes that “turn every sign into a sales tool.”
And it breaks down why businesses choose print:
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“Instant Recognition – Stand out in busy spaces.”
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“Durability That Lasts – Made for long-term use.”
This is your moment to educate them on the true ROI of print with visibility that lasts and marketing that never sleeps.
Printer’s Press: Real-World Stories, Signs, and Summer Inspiration
Want to educate, entertain, and sell all in one?
That’s the power of the Printer’s Press newsletter (4-page tabloid-style). This month’s edition does exactly that by mixing stories about summer nights, signage that sells, and how big brands like Nike use window graphics to stop traffic.
It also leans into the Owner Speaks, Print in Action, and travel articles that remind your customers that you’re not just selling print—you’re helping them build experiences and moments that last.
This is how you build loyalty. Educate them. Inspire them. Help them win.
Ideas Collection Website Content
How to Make Envelopes That Get Opened (Not Tossed)
Let’s face it—if your mail doesn’t get opened, it fails.
This month’s Ideas Collection (print tip theme) lays out the ENVELOPE Formula, giving your customers a simple, step-by-step plan to design envelopes that demand to be opened:
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Engage with shape, size, and personalization.
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Use teasers, textures, and bold visuals to spark curiosity.
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Close with urgency that drives immediate action.
We also highlight “Mailbox Marketing Maverick” by Joe Kenemore, giving readers the tools to become stand-out marketers.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users. Check out the full article and help your customers design mail that works.
What Works
If you want to help your customers win this summer, show them what works—print that stands tall, signage that never sleeps, and mail that gets opened and acted upon.
Your July marketing lineup does exactly that and positions your print shop as the guide they need.
So get out there, educate them, and sell some print that works.
