Small Orders, Big Decisions: A Brighter Future

In last month’s article, Sam Lewis began transforming Print Perfect’s operations to better handle the influx of larger projects. Now, he reflects on how far his business has come—from struggling with low-margin jobs to thriving with a balanced, efficient workflow. As Sam looks ahead, he considers new ways to strengthen his team and grow his business sustainably. In this final installment, we see the culmination of Sam’s journey and the lessons that have set him up for a brighter future.

Part 6: Small Orders, Big Decisions: A Brighter Future

As Sam closed up shop one evening, he took a moment to reflect on how far Print Perfect had come. What had once been a simple print shop was now a thriving business capable of handling a range of jobs, from the smallest flyers to complex, high-volume orders. Implementing minimum charges, streamlining operations, and focusing on building deeper client relationships had all played a part in this transformation. But he knew the journey wasn’t over.

The Path So Far

Thinking back, Sam could hardly believe the challenges he and his team had tackled. From small, low-margin copy jobs to more efficient, large-scale projects, each step had required difficult decisions and careful planning. “We’ve come a long way,” he thought, remembering the first tough conversation he’d had about minimum charges. At that time, he had been worried about losing clients, but now he saw the respect and loyalty his team had earned by setting clear boundaries and prioritizing quality.

Laura interrupted his thoughts. “Sam, remember when we used to spend half our time just managing those small jobs? Now, we’re handling twice the volume, and it feels easier.”

Sam smiled. “I do. And I think that’s because we’ve learned how to work smarter, not just harder.”

He also recalled the hesitance he’d felt when first considering automation tools to streamline their workflow. Initially, he worried about losing the personal touch that clients valued. But now, with more efficient operations, he could engage with clients in a more meaningful way, focusing on their broader needs rather than just getting a single job out the door.

Lessons Learned

The changes at Print Perfect weren’t just business strategies; they were hard-won lessons in balancing growth with sustainability. Sam thought about how his approach to small jobs had shifted, recognizing that these tasks could open the door to larger opportunities. He realized that by focusing on quality over quantity, he was not only protecting his business’s bottom line but also deepening the trust his clients placed in him.

“I’ve learned that success isn’t about taking every job but about focusing on the ones that align with our values and strengths,” Sam shared with Laura. “We’re here to provide quality, and if that means setting boundaries, then so be it.”

Laura nodded. “It’s been a learning curve, but I think we’ve built a business that clients respect. They know they can count on us for more than just a quick print job.”

Sam knew this respect didn’t come overnight. It had been earned through transparent communication, consistent quality, and a commitment to honoring the value of their work. Reflecting on this, he felt grateful for the support and dedication of his team. Laura, in particular, had been a steady force, offering insights and support throughout the changes, helping him see the big picture when he sometimes struggled to see beyond the day-to-day pressures.

Looking Toward the Future

With Print Perfect’s current success, Sam felt ready to explore new challenges. He envisioned expanding their service offerings and further investing in technology to enhance efficiency. Automation had already brought significant improvements, but he saw even greater potential if they continued embracing the right tools.

One idea that excited him was adding an online ordering system. Clients could submit files, select options, and receive instant pricing through a web portal, reducing the time his team spent on administrative tasks. The system would streamline operations, allowing the team to focus more on production and high-value projects.

“I think our next step is to build up our online presence,” Sam shared with Laura. “If clients can place orders online, we’ll have more room to focus on production and take on more volume.”

“If clients can place orders online, we’ll have more room to focus on production and take on more volume.”

Laura nodded thoughtfully, picturing how this could ease their day-to-day work. “It would really open things up for us, giving the team space to focus on what matters most to clients.”

Sam realized that this would require investment, both financially and in training. However, he was confident the payoff would be worth it. The idea of automating more processes while enhancing client experiences felt not only feasible but necessary for sustained growth.

Embracing Continuous Improvement

Reflecting on the changes he’d made, Sam understood that growth wasn’t a destination but a continuous journey. There would always be new challenges and opportunities, and he felt confident in Print Perfect’s ability to adapt. He resolved to keep improving, knowing that his business could only thrive if he remained open to change.

In the past, he had feared setting boundaries and embracing automation, worried it would impact Print Perfect’s personal touch. Now, he saw that these changes had actually strengthened his client relationships by allowing him to focus on quality. This shift in mindset had been pivotal, turning what once felt like limitations into opportunities for deeper, more meaningful service.

As Sam considered these next steps, he reflected on his role as a leader. He felt a responsibility to guide his team through the adjustments and inspire them with the vision he held for Print Perfect. Sam decided to make this a collaborative process, engaging his team in discussions on how they could innovate and continuously improve. His vision for the future wasn’t just about profitability; it was about creating an environment where everyone felt invested in the business’s success.

Exploring New Opportunities

Standing by the door, Sam looked out over the shop, feeling a deep sense of satisfaction. He thought of additional possibilities: expanding their market reach through targeted social media campaigns, exploring partnerships with local businesses, and even offering educational workshops on printing best practices for clients. Each new idea felt like a step forward, building on the foundation they had laid together.

“We’ve built something strong here, something we can be proud of,” he said to himself. And with that, he locked up for the night, ready to tackle whatever came next.

 

This article originally appeared in the May 2025 issue of NPSOA magazine. For more information on how you can become an NPSOA member and enjoy the many benefits offered there, contact Member Services at membership@npsoa.org or head to their website at NPSOA.org.

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