Something we hear a lot is,
“Do I really need to care about SEO on my website?
I mean, aren’t you guys already taking care of that for me?”
To get you an honest answer to that question, let’s unpack that a little. We’ll show you what we do to help you get the best search engine optimization (SEO) results, and follow that up with tips on how you can take your SEO to the next level.
SEO is part form and part function, so let’s take a look at both form and function. Here’s what you need to know: We take care of the “function” part so that together we’re well-positioned to help you take care of the “form” part.
How we help: We make sure your website functions in a way that makes search engines happy. We make sure the website code adheres to search engine best practices.
One geeky example: Websites from Marketing Ideas For Printers embed properly-formatted sitemaps, and that’s a “must do” if you want to make it easy for search engines to index your website.
That’s a little taste of what we do make sure you’re well-positioned for search engine success. Now, let’s turn the focus and look at what you can do.
Let’s start with this truth: when you request a demo website from Marketing Ideas For Printers, the demo defaults to the exact same content every other demo website begins with. If your website content strategy ended right there, that scenario is not so great for long-term SEO goals. After all, if every website has the exact same content, how will Google or Bing know which website is the most important when deciding how to rank search results?
How we help: We get you started with default content. (You know, the same content that all other demo websites start with!) Then, to help you break away from that default gate quickly, we’ve made it super-easy for you to tell your unique story through your website. With step-by-step prompts to guide you in adding your customized story, it’s a no-sweat process that can be, dare we say, fun! In fact, we require you add some of your own unique content before you go live to make sure at least some of your content is unique to you.
What you can do: Your content can be different than everyone else’s content simply by taking the time to tell your story. Just make sure to change the pages with editable content. So, carve out some time and nail it! If you need help, check out Six Tips to Telling A Better Business Story.
Make sure you’re editing that default content and providing content that’s unique. Will the default website content work? Yes, without a doubt. Will customizing the default content work even better? Yes, without a doubt!
If you’d like to learn more about SEO, why not Meet Sal, the Search Engine Optimization Expert? And, remember, we’re just a phone call away. If you have questions or concerns about SEO for your website, give us a call at (800) 736-0688 or (701) 241-9204.