The size of your print business is not a predictor of its success. In fact, there’s really only one thing that will help you know how successful you’ll be — your customers! Think about it: Whether it’s a large business like Google or Amazon or a much smaller, local mom and pop shop, customers are the one aspect that tie all businesses together. Your customer base is the greatest treasure you’ll ever hold, so it’s important you treat it as such. Consider that: “47 percent of customers surveyed have switched companies after a single instance of poor customer service,” according to 24/7. “A customer who is “totally satisfied” delivers 2.6 times as much revenue as one who is “somewhat satisfied.” So, how do you go about maintaining your customer base and still make your business stand out from others? The answer is: Go the Extra Mile. “Yeah, I get that,” you say. “But how?” Communication is Your First Step Not everyone is naturally a great communicator. It’s important to remember that communication is a learned skill, and you need to take the time to train your Customer Service Representatives on what to ask. For example, train your staff to run through these five


Loyalty Is More Important Than You Think, Marketing Ideas For Printers, Websites, White Papers

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current customers is cost effective and more profitable year after year. It should also be noted that repeat sales are not guaranteed. Help your customers and prospects discover what they can do to make the most of their current customer base. Here’s a small excerpt: Keeping customers engaged is an ongoing process that is worth the effort. According to Bane & Co, the average repeat customer spends sixty-seven percent more in the thirty-first to thirty-sixth month than in the first six months. The more you nurture those customers through the smaller purchases in the early days, the more profitable they become as time passes. Mix it up. Combine print, digital, and face-to-face marketing opportunities to keep things interesting. But remember, the story you tell is just as important as how many times you tell it. This whitepaper shows your customers different techniques they