Print Archives - Marketing, content, & technology to help printers sell more printing

Did you know that the earliest known form of printing dates back to 200 BC in China, where ink and paper were used to create stamps? Or that one of the oldest existing books, The Diamond Sutra, is printed on a 16-foot-long scroll from 868 AD? Print has come a long way since then – its use now extends far beyond books and scrolls and is used in various forms, from newspapers and magazines to packaging and billboards. The Informed Print Buyer Today’s print buyers are more informed than ever. But how much do they know about the fascinating world of printing? To help you connect with your print buyers on a deeper level, here are a few facts that could come in handy when you need to entertain them. Helvetica: The Unfading Classic Helvetica, the font that appears everywhere, has a remarkable history. Designed in 1957 by Swiss typeface designer Max Miedinger and designer Eduard Hoffmann, it derives its name from “Helvetia,” the Latin term for Switzerland. What’s truly bizarre is that this unassuming font gained a dedicated following, inspiring documentaries, merchandise, and even its day of celebration on April 21st—known as “Helvetica Day.” It shows that a simple font

Are you tired of hearing the whole “print is dead” argument? Ugh. Aren’t we all, especially when nothing could be further than the truth. The truth is, print is alive and well. All it needs is a voice. To help you drive this point home with your print buyers, below are seven provoking reasons that prove print is still a compelling choice for getting marketing messages seen in the world. Plus, to help you even more, at the bottom of this post you’ll find a free PDF download that you can add your company name and logo to and use to spread the word to your print audience! 1. Print builds trust. How many digital ads do you see in a day? The noise in today’s digital world is frankly exhausting. On top of it all, you have to deal with slimy tactics like click-bait and phishing. It’s no wonder that 82% of U.S. internet users say they trust print more than digital marketing. When your print buyers want to build relationships and trust with their audience in a gentlemanly manner, print is the way to go. 2. Print provides greater returns. Not only is print more trustworthy, but it

Ideas Collection, Websites, Marketing Ideas For Printers, Create the Perfect Match

“Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” ~Pablo Picasso Make Their Printed Materials Sing World famous chef Wolfgang Puck compares cooking to music and to art. Just as there are so many notes or colors, he says, “there are only so many flavors. It’s how you combine them that sets you apart.” So how do you fill your printed materials with flavor and make them sing? Pass with Flying Colors It all comes down to the numbers. Color matching allows you and your customers to communicate effectively about a challenging, variable subject: color. You understand that what looks like magenta to one customer could easily be described as “red-purple” by another. Helping your customers understand and properly use CMYK and PMS colors in their printing projects will ensure accurate printing and precise, gorgeous color hues, making you the hero! This month’s print tip, provided on every website provided by Marketing Ideas For Printers, helps your customers navigate the intricacies of PMS and CMYK systems. Here’s a sneak peek. CMYK Colors: The term CMYK refers to the ink colors that make up

We’ll be traveling to Chicago this September to take part in the Print 17 conference, and we want you with us! If you’ve never had the opportunity to attend “the largest gathering of print and graphic communications buyers, decision makers and suppliers in North America,” here’s your chance! The Print 17 Conference is coming this September 10-14th, 2017, to McCormick Place in Chicago, Illinois. We’ll be at the conference in Booth 351, ready to visit with you, and we’d love for you to join us! If you’re thinking, “what’s the big deal?” here are five reasons why you should attend and meet us there: 1) Learn What’s Hot See what’s new in the printing industry! You’ll walk away from the conference with an excellent grasp on the latest trends and innovations, and be able to bring yourself up-to-date if you haven’t made it out of the shop in a while. 2) Flirt With New Ideas Discover your next great idea in an environment that inspires creativity. Whether you’re looking for new products or ideas to overcome business challenges, or simply seeking knowledge to increase your productivity and efficiency, you’ll find that your experience and participation in the show will have an

Websites, Ideas Collections, Marketing Ideas For Printers, The Perfect Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. Your customers may not realize the importance of scoring paper or preparing printed materials so that they fold cleanly. Our latest print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, gives your clients a basic tutorial on the criteria and methods to consider when weighing the benefits of including this step in the print process. To Score or Not to Score? Educating your customers regarding scoring is easy with this latest print tip. Here’s a sample from the article: While in some cases folding without scoring is sufficient, often scoring will eliminate unsightly creases and buckling in the printed material. The primary consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include: There is heavy ink coverage across the folded area. You will be folding against the grain of the sheet. A critical