“Why do two colors, put one next to the other, sing? Can one really explain this?
No. Just as one can never learn how to paint.” ~Pablo Picasso
World famous chef Wolfgang Puck compares cooking to music and to art. Just as there are so many notes or colors, he says, “there are only so many flavors. It’s how you combine them that sets you apart.” So how do you fill your printed materials with flavor and make them sing?
It all comes down to the numbers. Color matching allows you and your customers to communicate effectively about a challenging, variable subject: color. You understand that what looks like magenta to one customer could easily be described as “red-purple” by another. Helping your customers understand and properly use CMYK and PMS colors in their printing projects will ensure accurate printing and precise, gorgeous color hues, making you the hero!
This month’s print tip, provided on every website provided by Marketing Ideas For Printers, helps your customers navigate the intricacies of PMS and CMYK systems. Here’s a sneak peek.
CMYK Colors: The term CMYK refers to the ink colors that make up the schema: cyan, magenta, yellow, and black. Printers use four color plates to lay down a specific amount of pigment for precise color matching. This simple system has worked effectively for hundreds of years!
PMS (or Pantone Matching System) Colors: In this method, colors are mixed BEFORE they are applied to a surface. The pure spot color is a mixed ink that allows for a wider range of colors than the CMYK spectrum. PMS inks can be screened in halftone to produce a variety of shades.
You know that the complexity involved in color matching can make a huge difference in a beautiful brand presentation. Put your professionalism to work educating your customers about color matching so they get exactly the right color for their next printed project.
Ready to sell more printing with the powerful content and innovative technology our websites provide? Preview this tip on one of our public demo websites or request your own personal demo website below.