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Making emotional connections with your customers and prospects can have a tremendous impact on your business. If your brand can generate an emotional response, you will sell more, gain greater customer loyalty, and be able to charge more than other companies that are selling an identical product. But, how do you do it? Using emotions in marketing is the latest


Let’s be honest, sometimes entrepreneurs and small business owners just don’t know where to start with their print resources. They get their business cards, maybe a sign, some flyers and brochures and then they don’t know what else to do – or think they don’t really need anything else. The Tool You Need for Your Customers The Ultimate Print Guide


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Grabbing someone’s attention in a world of information overload can be daunting. But it doesn’t have to be. Your customers will appreciate learning the techniques to writing killer headlines with our latest white paper. From Drab to Fab How often do your customers’ print pieces seem drab and ordinary? Perhaps it’s time to give them a helping hand by providing


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Creating content is one of the biggest struggles for businesses. Why? Because it’s hard to put on paper all of the things we say with ease about our business and our products. Even more difficult is planning ahead to have the right content when you need it. Creating A Plan This is why our latest white paper is about Creating


Loyalty Is More Important Than You Think, Marketing Ideas For Printers, Websites, White Papers

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current


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Networking can be the lifeblood of business, especially for businesses that find it difficult to advertise in traditional ways. Our latest white paper “How to Master Networking” takes the guesswork out of the right approach to using networking as a strong part of building a successful business. Become A Master Networker Included in this whitepaper are tips to help networkers


When people meet for the first time it’s not uncommon to hear, “So, what do you do?” The reply is often along the lines of, “I’m a (product manager, electrician, baker, ….).” or “I’m in (sales, marketing, IT, ….).” What’s wrong with that? Our latest white paper will show you and your customers how to stop leaving money on the