White Paper Archives - Marketing, content, & technology to help printers sell more printing

As the middle of the year sneaks by, do you feel prepared for the marketing you’d like to do in the fall? Continuing to put your name in front of your print buyers could feel like an uphill battle. Relying on consistent monthly mailings to do part of that work for you might be just the thing to ease your

Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.” For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent

No matter which path is best for your business, the right solution is waiting for you in the all-new content available now! Don’t work harder; work smarter and let these powerhouse projects do the work for you. Take a look! National Direct Mail National Direct Mail is a great option for your national marketing campaigns. With no use restrictions, you

Making emotional connections with your customers and prospects can have a tremendous impact on your business. If your brand can generate an emotional response, you will sell more, gain greater customer loyalty, and be able to charge more than other companies that are selling an identical product. But, how do you do it? Using emotions in marketing is the latest

Let’s be honest, sometimes entrepreneurs and small business owners just don’t know where to start with their print resources. They get their business cards, maybe a sign, some flyers and brochures and then they don’t know what else to do – or think they don’t really need anything else. The Tool You Need for Your Customers The Ultimate Print Guide

Knowing what your customers actually think is like holding the book of knowledge. It leads to better decision-making, better allocation of resources, and a more effective marketing message. Some of the most creative forms of information gathering are only one white paper away for your customers. Gather the Right Info The latest white paper published on websites of Marketing Ideas

Grabbing someone’s attention in a world of information overload can be daunting. But it doesn’t have to be. Your customers will appreciate learning the techniques to writing killer headlines with our latest white paper. From Drab to Fab How often do your customers’ print pieces seem drab and ordinary? Perhaps it’s time to give them a helping hand by providing

Need Direction? Use a Map, White Paper, Website, Marketing Ideas For Printers

Creating content is one of the biggest struggles for businesses. Why? Because it’s hard to put on paper all of the things we say with ease about our business and our products. Even more difficult is planning ahead to have the right content when you need it. Creating A Plan This is why our latest white paper is about Creating

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current

White Paper, Websites, 6 Tips to Master Networking, Marketing Ideas For Printers

Networking can be the lifeblood of business, especially for businesses that find it difficult to advertise in traditional ways. Our latest white paper “How to Master Networking” takes the guesswork out of the right approach to using networking as a strong part of building a successful business. Become A Master Networker Included in this whitepaper are tips to help networkers