Data-Driven Marketing Efforts For Printers: Is Your Marketing Working?
When you’ve invested time and money into marketing tools to help you sell more printing, you want to know if they’re working. You might feel unsure about whether your emails are bringing in customers or if your SEO efforts are actually boosting website traffic. Without knowing a clear way to track your results, it’s easy to feel stuck or frustrated. Here’s the good news: tracking the right metrics doesn’t have to be complicated. By focusing on just a few key numbers, you can connect the dots between your marketing efforts and the results you care about most—selling more printing. Below are the essential metrics you should be tracking and how to use this information to make smarter decisions. Why You Need to Track Metrics It’s tempting to judge a marketing tool—like email marketing or SEO—based only on how many new orders you get right away. But marketing isn’t always an instant-results game. It’s a system where every part plays a role. Think of it like a puzzle: each piece (emails, SEO, your website) works together to create a full picture of your success. By tracking metrics, you can: See what’s working and what needs improvement. Understand how tools like SEO
Increase Website Traffic with Professional SEO Services for Printers
Gravity is the force by which a planet or other body draws objects toward its center. Every body in the solar system exerts a force on those around it, with Jupiter wielding the strongest pull and the moon exerting one of the weakest. Even your own physical body exerts a gravitational influence on the things around you (though this force is negligible due to how tiny you are compared to the planets!). If you’ve ever slipped off a ladder or tumbled from a tree, you know Earth’s gravity is basically unstoppable. So, here’s a question. What if your business could exert gravitational force on potential leads and soon-to-be customers? Wouldn’t you want to flip this power switch to the ‘ON’ setting? Wouldn’t you want to do this as soon as possible? Enhance SEO and Get Found Online Search Engine Optimization (SEO) refers to the process of enhancing your website to increase its visibility on Google, Microsoft Bing, and other engines people might use to find: Products you sell Services you provide Professional advice and answers from your experienced team Think of SEO as a magnetic map that not only leads people to your website but irresistibly draws them to do
13 Marketing Fails That Are Totally Fixable
If you think it’s a constant struggle to market your services effectively to print buyers, you’re not alone. With advancements in technology and changes in print buyer behavior, your regular marketing strategies may not be as effective as they used to be. Is this you? Below, we’ve outlined 13 marketing fails that might be keeping you from connecting with prospective print buyers and the action steps to fix them. 1. Lacking a strong online presence Print buyers often turn to the internet to search for print services, and if your company is not easily found online, you might be missing out on potential customers. Solution: Create a professional print website with a clear description of your services, contact information, and portfolio of past projects. Use social media platforms to showcase your work and connect with potential customers. 2. Ignoring the power of reviews Online reviews hold much weight in a consumer’s decision-making process. Print buyers will likely choose a company with positive reviews over those without genuine customer reviews. Why? Because no reviews cause suspicion to today’s online buyers. Solution: Encourage satisfied customers to leave reviews on Google My Business, Yelp, or Facebook. Respond to any negative reviews professionally and
The 7-Point Marketing Audit Checklist For Printers
Are you struggling to ensure your marketing efforts are on track and optimized for success? Ineffective marketing strategies waste time and resources without yielding desired results. Imagine investing time and money into marketing efforts that fail to generate the desired outcomes. Frustrating, isn’t it? Without a clear understanding of your target market and a cohesive branding strategy, your printing company may struggle to stand out in the competitive printing industry. In addition, an outdated website design, ineffective content marketing, and a lackluster social media presence can hinder your ability to attract and engage potential print buyers. To help you sell more printing and be more effective in your marketing efforts, check out this 7-Point Marketing Audit Checklist for Printers—a valuable tool to evaluate and enhance your marketing strategies. 7-Point Marketing Audit Checklist for Printers 1. Define your target print buyer and the products they use. Understanding the specific industries, businesses, or individuals your printing company aims to serve is essential. Why? Because you can analyze their needs, preferences, and pain points, enabling you to tailor your marketing messages and your website to resonate effectively with your ideal customers. Here’s an example. If your printing company wants to limit walk-in traffic
Reaching Print Buyers: The Power of SEO for Your Printing Business
In today’s digital age, having a strong online presence is essential for connecting with your print buyers. One crucial tool for achieving this is Search Engine Optimization (SEO). SEO can drive website traffic and generate leads for your printing business and isn’t as hard as you might think. 5 Ways SEO Boosts Traffic and Leads for Your Printing Business With the power of Search Engine Optimization (SEO), your printing business can significantly enhance its online presence and achieve remarkable results. Here’s how: 1. Increased Visibility and Reach By optimizing your website for search engines, SEO helps your printing company appear prominently in search results. This boosts visibility and expands your reach, making it easier for potential customers to find your services when they search online. DID YOU KNOW? 0.63% of Google searchers click on results from the second page. (Source) 2. Targeted Content SEO enables you to create website content tailored to the specific needs of your print buyers. This makes it easier for them to discover your website and engage with your products or services. 3. Improved User Experience SEO plays a role in enhancing user experience by simplifying website navigation and ensuring an aesthetically pleasing online presence. This
9 Reasons Your Print Website Needs Social Media for SEO
Technology has revolutionized how your print buyers communicate, share information, and shop. Social networks connect businesses to billions of users each day, and even if your print buyers are NOT on social media, there are still several reasons why your printing company needs social media to help increase the visibility of your print website. Here are nine of them. 9 Reasons Your Print Website Needs Social Media for SEO 1. Content Longevity Social media offers a powerful way to amplify your SEO, allowing you to extend the reach and longevity of your content. For example, if you write an article targeting wintertime activities or trends, publishing this on social media will ensure it remains visible and relevant long after its initial posting on your website. Social media can help extend the life of this post, making it stay pertinent even after a year has passed when you repost the article link on your various social networking sites. Doing this keeps the article relevant even if it was published a while ago. This helps to extend its shelf life significantly and increases visibility for a longer period. Year after year, keep your seasonal articles relevant by sharing them on social media
Local SEO for Printers: Google My Business
Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google. GMB allows you to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. And you can also manage multiple profiles. Google My Business provides your print business with a wealth of benefits, including: Local SEO Collecting reviews Business info directly from the search engine Marketing and communication tool Google My Business Insights and its benefits for analytics Free of cost Ease of Use The Many Benefits of Google My Busines For Your Print Business Let’s dive into some benefits of Google My Business a little further. 1. Better Visibility Simply verifying your business with Google will increase your chances of visibility, but you’ll want to make sure your info is accurate and engaging. Update all the print products
How Long Will it Take For My Marketing to Work?
Remember the days of waiting for your favorite song to come on the radio? You know the ones… Lugging out your boombox, getting your mixtape ready, and anxiously awaiting the moment you could press record and capture your latest favorite jam? Some of us even went so far as to pick up the phone and talk to an actual person at the radio station to request our song. (Gasp!) Or, how about when you had to wait for the specific date and time to watch your favorite TV show and even canceled your plans to ensure you didn’t miss it? “Oh, sorry, I can’t tonight. The latest episode of Seinfeld is on.” “Waiting” is so early 2000s. Today, the world is an on-demand, instant gratification kind of place. Why wait for a favorite song when you can instantly listen to it on Spotify? Wait for a TV show? Nah. Watch it “on-demand” with Hulu, Netflix, or any number of other streaming services. So, how does this tired-of-waiting attitude translate to your marketing efforts? How do you know if you’ve given a marketing strategy a fair shot and should move on, or if you just need a little more patience? These
SEO For Printers: SEO By the Book
It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two years ago, and it’s still relevant today. So, I thought it time to reintroduce you to Sal’s tips and expand on Sal’s recommendation to approach your website’s SEO strategy the same way you approach a book. It All Starts with the Title When you enter a bookstore, whether the physical or virtual version, what do you notice first? Of course, it’s the book covers, and the same is true with search engines. That’s because the title is what appears in your website’s home page tab or window bar, and it’s the equivalent of a book’s title. Books are known by their titles, so it’s essential to ask yourself: How do you want your website to be known? How do you want to be known to the search engines? Then, make sure the answer to those questions reflects in your website’s title.
SEO For Printers: The Ultimate SEO Cheatsheet
Search Engine Optimization (SEO) isn’t as scary as you might think. In a nutshell, SEO is simply the process or steps you can take to make your website rank higher in the search results. The ultimate goal is to make it easy for website visitors to find answers to their questions and make it easy for search engines to find those answers for your visitors through the content on your website. The following guide will walk you through how the websites provided by Marketing Ideas For Printers (MI4P) have already been built on a solid SEO foundation. If you’re looking to bump up what’s already there, keep reading, and you’ll discover some additional tips on how you can take your SEO to the next level. How Your MI4P Website is Positioned for SEO Success Your MI4P Website is Responsive Because a responsive website is compatible with all devices, whether it’s a desktop, mobile phone, or tablet, having a responsive website means you have a website search engine’s love and [BONUS!] you avoid Google’s Non-Responsive Website Penalty. Your MI4P Website is Properly Formatted All of the content on your website is formatted to include Heading tags (or H tags), skim layers, and
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
Who We Are
What We Do
Marketing Ideas For Printers
5990 14th Street South
Fargo, ND 58104
(701) 241-9204 (800) 736-0688
© 2024 Marketing Ideas For Printers
Our Privacy Policy | Terms of Service
