Imagine this: a print buyer lands on your website, curious about your promotional products. They click a link… and suddenly, they’re not on your site anymore. They’re in a completely new environment with unfamiliar branding and no clear reminder of you.
This kind of abrupt shift is more common than you might think. Many printers link directly to vendor platforms like Sage, ASI, Carlson Craft, or DisplayCity. It’s fast. It’s easy. And it’s quietly working against you.
Losing the Visitor Too Soon
It’s not the act of linking out that’s the problem—it’s when and how it happens. If someone clicks off your website right after arriving, without taking in who you are, what you offer, or how to come back, you’ve lost control of their experience.
This kind of early exit leads to:
-
Lower engagement signals (like time on site or page views)
-
Decreased search engine visibility
Worse, it’s a missed opportunity to build a relationship. You brought them in, but then sent them away before they really saw you.
A simple change, like adding a transitional landing page, keeps them engaged a few moments longer. That time matters. It helps your visitor feel anchored to your brand and improves how Google sees your site.
A Brand Disconnect That Costs You
Most vendor sites allow you to upload your logo. That’s about it. Everything else—the layout, fonts, and tone—belongs to someone else.
Your customer notices.
To them, it feels like shaking hands with one company and then suddenly talking to another. They pause. They wonder if they’re still buying from you. And sometimes, they bounce completely.
A landing page helps prevent that moment of hesitation. By guiding your buyer with context (“Visit our promotional product site”), you hold onto their trust and their attention.
Visibility You Can’t Afford to Give Away
Your vendor’s site isn’t working for your SEO. If a customer searches for “holiday cards near me” or “custom promotional items [your city],” your site won’t show up unless you’ve created content on your domain for those terms.
When you rely solely on the vendor’s white-labeled platform, you hand over the opportunity to rank, attract, and convert.
A page on your own website, even a simple one, gives you a chance to rank for product-related search terms, explain your unique value as a local print provider, and reinforce that you are the source, even if you’re using a partner for fulfillment
Think of it like this: you’re not just a connector, you’re the solution.
What You Can Do Instead (Without Complicating Your Life)
You don’t have to build a huge catalog or clone your vendor’s entire site. You just need a transitional page.
On this page, you can:
-
Briefly explain the types of products available
-
Offer a few sample categories or benefits
-
Set expectations about the link they’re about to click
-
Provide a clear path back to your site
If you’re using a website from Marketing Ideas For Printers, you can do this right inside your Control Center with Custom Pages.
Need inspiration? These pages strike the perfect balance:
Want Help? We’ve Got You.
Not sure what to say or don’t have time to write it? That’s what our Custom Marketing Services team is here for. We’ll craft your vendor transition pages—content, design, and all—so they look professional, match your voice, and do the job right.
Your Website Should Keep Customers With You
You’ve worked hard to bring customers to your website. Let’s keep them there long enough to feel confident, understand their options, and trust that they’re still working with you, even when they explore third-party products.
Whether you build the page yourself or ask us to help, this simple change can lead to deeper trust, stronger SEO, and more orders.
Let’s help your website do what it was always meant to: sell more printing, without sending customers away too soon.
