Websites For Printers Archives - Page 3 of 10 - Marketing, content, & technology to help printers sell more printing

Websites, Features, Updates, Marketing Ideas For Printers,Experience A Performance Evolution

Fluidity. It’s our business. After all, how useful would it be to use yesterday’s technology and service experience for tomorrow’s needs? It’s in that spirit we wish to share six recent feature updates we’ve made to the websites from Marketing Ideas For Printers. With these updates, you can now: Complete/Re-open Individual Jobs Create Custom Send-A-File Questions Place Entire Order Level Tracking Numbers Edit Help Center FAQs Submit Partial Orders Use Product Category External Links To dig into the details of these features, it may be a bit of heavy reading if you don’t already have a website with us. But, if you’re interested in learning what we’ve been up to, keep reading. 1. Complete/Re-open Individual Jobs With this feature, your customers won’t have to wonder where their orders are. You have complete control over your workflow and can communicate on the fly to let your customers know exactly where in the production process their orders are. Once an order has been marked as completed, your customers can even place a quick and convenient re-order for that job. Need to make an update after a job has been closed? We’ve got your covered! Just re-open the job ticket and you’ll be

What happens when you pour water into a cup? It takes the shape of a cup. Into a fishbowl? It takes the form of the fishbowl. You see the pattern here; water always takes the shape of the container it’s poured into. The water responds to the container; the water is responsive. It’s the same thing with website content: Website content takes the shape of the device displaying the content. Perhaps you’ve heard the phrase responsive website: The website content responds to the device that’s displaying the content, and that is what makes a website responsive. That’s why certain websites (like the one you’re viewing now) look great whether viewed on a desktop computer, a tablet, or a mobile device. Give it a try. Pull up this blog post on all your devices, and you’ll see the content beautifully displayed in a manner that fits the device being used. The Mobile Tipping Point There’s no shortage of studies showing the widespread adoption of mobile devices. As a planet, we crossed the tipping point in October 2016. (See Mobile and tablet internet usage exceeds desktop for first time worldwide.) We’ve not yet reached that level of penetration in the United States, but we will soon!

Odyssey, MIS, Marketing Ideas For Printers, The Personal Touch is Gone. Now What?

Gone are the days when you could count on a friendly smile with your purchase. Sure, you can still get that warm smile, but these days we head to the self-checkout line and intentionally choose to skip the opportunity for that friendly smile altogether. That’s a topic I explored in a recent article published on LinkedIn entitled, Connecting People to Process. (If we’re not already connected on LinkedIn, please take this opportunity to connect with me while you’re there reading the article. Thanks!) Who’s In Control? You don’t have a self-checkout line in your print shop, but your print-buying customers probably feel like most Walmart shoppers. They don’t always want a personal touch anymore! They want control – the control to regulate their buying pace, the control to access and change their order whenever they want, and the control to not wait for you. The Easiest Process Wins If your customers are exercising their control and choosing to skip the personal touch, that means they’re going online to order printing. Today, over 70% of buying decisions are made before a conversation with a real live human even occurs. 70%!!! And all signs point to that number going even higher in the future. Let’s go back to the

Color is your world. It’s part of what you do every day. You know how color emphasizes your perception of the products it appears on, and so do your customers. Or maybe they don’t. That’s why it’s a good idea to remind your customers that they can Win Customers With Colorful Packaging. That’s the topic (and the name of!) the newest Print Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers. Here are the three tips your customers will see when they visit the Win Customers With Colorful Packaging tip on your website: Ask yourself which one color gets your message across. Always plan a family of products and marketing assets in advance. Always do a color-accurate printed proof. The tip finishes with this mandate: Always consider how things will look and how they will make your customers feel. By keeping these vital color rules in mind, you can create packaging, brochures and other assets that make your brand attractive to consumers and easily recognized. Here’s how Win Customers With Colorful Packaging is presented on one of our public demo websites. With content like this, you will always be the expert your customers turn to when they’re ready to print their

If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced. This subtle marketing tool is a win-win proposition: your customers get to enjoy the educational and entertaining content, and you get to stay front-and-center in their mind so that the next time they need to get started on a new printing project, you will naturally be their first choice. With a regular delivery schedule and consistently valuable content that your customers and prospects actually look forward to getting, the Printer@Work email newsletter helps you sell printing to your customers again and again. A Simple Idea with Powerful Results The idea is simple: each issue includes a thoughtful, uplifting message as a “message from the owner”. For example, a recent issue showed the Seven Wonders of the World through the eyes of a child: “to touch, to taste, to see, to hear, to run, to laugh, and to love!”, wrapping up with

You know that warm, fuzzy feeling you get when others in the community start saying nice things about your company? That kind of advertising is priceless! How do you get ’em talking about you? Better yet, how do you help your print-buying customers get the community talking about them? Once you help your customers generate successful word-of-mouth marketing, you can bet they’ll be talking about you next! 5 Steps to Get ‘Em Talking Here’s a tip that will help your customers get the conversations going: Smart Companies Get People Talking. It’s the newest Marketing Tip to appear in the Ideas Collection on all websites from Marketing Ideas For Printers, and it covers the five Ts of successful word-of-mouth marketing: Talkers Topics Tools Taking Part Tracking Once you help your customers get started with their word-of-mouth marketing, you can bet they’ll be saying good things about you, too! For printers using websites from Marketing Ideas For Printers, this new tip is found in the Marketing Tips section of the Ideas Collection. Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites. Or better yet, experience it for yourself by requesting your own personal demo website. START FREE DEMO

Who do your customers turn to for advice about which marketing pieces will get the most bang for their buck? You want your customers and prospects to rely on you for advice and guidance instantly. Providing expertise that will lead to more print projects is the ideal outcome, and we’ve just uploaded a new white paper to the websites provided by Marketing Ideas For Printers that can help you do just that. It’s All About the Content The best marketing pieces are all about great content, and what better content is there than successful case studies? A well-done case study proves the value of the products and services provided and is an absolute necessity in today’s marketing climate. Help your customers create amazing stories about their product or service with this new white paper. It will lead them to take advantage of your design and print services to spread the word about their success. Here’s a little excerpt from “Writing A Successful Case Study”: A great case study will target a particular business goal or industry with a highly-tailored solution. It will be focused down to a specific area or a specific type of customer. The key is to simplify the

We’ve all been there. The photo that looked perfect when you took it looks a whole lot different when you’re ready to print it. And if you have been in that position, it’s not a big stretch to think that your customers have been in that position too. Now, armed with this new Tech Tip, you can restore faith in humanity and faith in photography! This newest Tech Tip, titled Spot, Heal, Clone: The Perfect Combination, now appears in the Ideas Collection on all websites provided by Marketing Ideas For Printers. With this tip, your website visitor will receive a good introduction to the power available in Photoshop’s Spot Healing Brush and Clone Stamp Tool. They’ll be digitally removing dirt and fixing cracks in walls in no time! Here’s how Spot, Heal, Clone: The Perfect Combination is presented on one of our public demo websites. If you feel like you’re missing out on great content like this, we invite you to experience it for yourself by requesting your own personal demo website. [sc name=”start demo button”]

When you, as a printer, can help set up your print-buying customers for success, they’ll share their success with you! 5 Must-Haves in Every Layout has the kind of information your customers need to be successful in their design efforts. It is the newest Design Tip added to the Ideas Collection on the websites provided by Marketing Ideas For Printers. This tip explores five “must do” items that will help your customers create eye-catching design, including: Engage the Reader Guide the Reader’s Eye Find the Natural Focal Point Balance the Composition Go For a More Asymmetrical Design This informative tip article will help your customers create successful design by themselves, and will also keep you in the front of their minds if they have a need for more help. For printers using websites from Marketing Ideas For Printers, this new tip is found in the Design Tips section of the Ideas Collection. (Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites.)

Typography is SO important! You know it, and now you can make sure your customers and website visitors know it, too! 5 Rules for Readability with Type is the newest tip added to the Ideas Collection on the websites provided by Marketing Ideas For Printers. The five rules presented in this tip include: Keep typography simple. Stay consistent. Use upper and lower case. Keep lines short and add white space. Use serifs. These rules are presented to your customer in a format that includes examples on why the rule is important, and how to implement each rule in practical, day-to-day usage. For printers using websites from Marketing Ideas For Printers, this new tip can be found in the Print Tips section of the Ideas Collection. (Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites.)

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