Who do your customers turn to for advice about which marketing pieces will get the most bang for their buck?
You want your customers and prospects to rely on you for advice and guidance instantly. Providing expertise that will lead to more print projects is the ideal outcome, and we’ve just uploaded a new white paper to the websites provided by Marketing Ideas For Printers that can help you do just that.
The best marketing pieces are all about great content, and what better content is there than successful case studies? A well-done case study proves the value of the products and services provided and is an absolute necessity in today’s marketing climate.
Help your customers create amazing stories about their product or service with this new white paper. It will lead them to take advantage of your design and print services to spread the word about their success.
Here’s a little excerpt from “Writing A Successful Case Study”:
A great case study will target a particular business goal or industry with a highly-tailored solution. It will be focused down to a specific area or a specific type of customer. The key is to simplify the scope and focus on the emotional triggers of success.
Marketing is about stirring the emotions of your customer so they will buy from you, and a case study that transports a potential customer from an observer to an active client is the case study that grows your customer base.
With this guide on how to create successful case studies, you will see your customers coming to you for great ideas on how to get their case study into their target market’s hands!
See for yourself! Read the complete white paper here on one of our public demo websites, or get started creating your own free demo website from Marketing Ideas For Printers today.