Drum Up Repeat Business With the Printer@Work Email Newsletter

If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced.

This subtle marketing tool is a win-win proposition: your customers get to enjoy the educational and entertaining content, and you get to stay front-and-center in their mind so that the next time they need to get started on a new printing project, you will naturally be their first choice. With a regular delivery schedule and consistently valuable content that your customers and prospects actually look forward to getting, the Printer@Work email newsletter helps you sell printing to your customers again and again.

A Simple Idea with Powerful Results

The idea is simple: each issue includes a thoughtful, uplifting message as a “message from the owner”. For example, a recent issue showed the Seven Wonders of the World through the eyes of a child: “to touch, to taste, to see, to hear, to run, to laugh, and to love!”, wrapping up with this inspiring thought:

Here’s the way I see it: The things that count most in life are the things that can’t be counted. May you be reminded today of those things which are truly wondrous. And remember, our team is here to inspire you on your next important printing project. While others printers may be nearby, nobody comes close.

Each issue also includes an article from your website’s Ideas Collection, a helpful marketing tip, a highlight of an underused printing product, and a simple technology tip written for non-geeks. This wide range of content ensures that every issue has something for everyone, primes them to purchase printing from you by suggesting products they might need, and puts them in a great mood through the uplifting message from the owner.

Fine Tune or As is…The Choice is Yours

The best part is that it all happens automatically, from content creation all the way through email delivery. If you choose, you can have Printer@Work produced and delivered to your customers on the 1st and 3rd Tuesday of every month, without any further input from you. But even without your input, the newsletter will carry your branding, and lead recipients back to your website to buy more printing. For power-users, there are even options to take full control of the newsletter, delivering it on your own schedule and even editing some or all of its pre-produced content.

We want to help you sell more printing, and the Printer@Work email newsletter makes that happen!

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