Nowadays, waiting on hold for as little as 30 seconds can feel like an eternity.
But, while no one likes to be put on hold, there is an easy way to make the wait seem shorter and much more enjoyable for your print buyers: by using an advertising on hold system.
An Advertising On Hold system provides you with a cost-efficient, convenient, and effective way to reach a truly captive audience with a message that is specifically for your print business.
Not only can your on-hold message provide useful information about your company, including the products and services you provide, but if you spice it up with interesting facts and tidbits, it can serve as a source of entertainment for your print buyers while they wait to speak with you.
An advertising on hold system isn’t about placing your customers on hold.
It’s about holding on to your customers!
Using a type of advertising on hold system is an ideal way to communicate with your prospects and customers because you’re already engaging your target audience. Here are seven additional benefits to consider:
Professionally produced content helps build trust and establish your company as competent, qualified, and notable.
Your enhanced company image automatically leads to building your print buyers’ confidence, knowing they can trust you to get the job done right.
Those 30 seconds of wait time while on hold can help spur action and create opportunities to up-sell or cross-sell additional products or services that were mentioned while on hold.
Multi-channel advertising campaigns work best for successful sales campaigns. Why not add an additional touchpoint by focusing on your next sales or promotion in your on-hold message?
Using advertising while on hold helps to give your print buyer callers the enticement they may need to convince them to stay on the line until someone is able to speak with them.
By having interesting music and information to listen to, it psychologically reduces the hold time for your callers.
When your print buyers are on hold with your company, are they being assured that they aren’t being ignored or forgotten? If not, Advertising On Hold is the perfect tool to provide the assurance they need.
If you want to maximize your advertising on hold results, you need content that fits the following criteria:
If you want unique Advertising On Hold messaging that is specially created for print shops like yours and is new every month, click here to explore the Advertising On Hold solution.