Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be?
Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that:
So, the question becomes, if the internet is where your print buyers are searching for you, are they finding you there, and are they satisfied with what they find?
If you’re still thinking that what you’re doing has worked up until this point, so why change, you might want to review these reasons for why a website should be the cornerstone of your print business.
As a printer, you know how important it is for a person to have a business card.
A website is your online or digital business card.
It tells the world what you’re all about and who you are as a business. And, it’s not to be taken lightly. Did you know that 75% of consumers admit to making judgments on a company’s credibility based on its website design?
If you want your print business to be described with words like…
… it’s your website that will help you get there!
If you can thank the internet for anything, it’s that the internet has leveled the playing field for small businesses everywhere when you have a capable website.
The size of the market in which you have to reach EXPLODED with the dawn of the internet age. No longer are you limited to securing print buyers within a local radius of your business. You can offer your top-notch printing services anywhere and to anyone.
Don’t miss out on the opportunity to make that happen. A professional print website is not only the first impression your potential buyers will get of your business, but it’s also your foundational hub for attracting more customers, reaching more people, and generating leads for future business.
A professional website is not only the first impression your potential buyers will get of your print business, but it’s also your bedrock for reaching and attracting more customers and generating leads for future business.
Another great reason to invest in a professional print website is that it provides the platform to showcase your expertise through compelling content.
If you were going to trust a company with your business, would you place your order on a one-page, static website that featured one Send-a-File button, or would you go with the website and company that featured a wealth of compelling content highlighting that the company knew their stuff?
It’s a pretty easy choice. A professional website makes it easy for your visitors to see that you know what you’re doing and can be trusted to make them look great in print.
That same highlighted expertise also works to your benefit in that it allows you to leave your footprint in the print industry and creates an easy way to showcase the social proof of what you do.
Anyone can stumble across your greatness when you have a professional print website.
In fact, having a website means you can take advantage of search engine optimization (SEO) and have your business in the running when visitors search for keywords relevant to your business.
With a professional, SEO-equipped website, you have a significantly greater chance of being found by others than if you’re solely relying on people to walk by your print shop.
In addition, your print website also makes it easier for people to find you and get to know you through things like:
Who has time to sell printing all the time? Your website does!
A professional, e-commerce equipped website means you can sell online and enjoy:
A professional print website that sells for you is a salesperson you’re always in control of, so you can ensure you always have your best foot forward.
A print website, or any website for that matter, is useless if it’s too much of a hassle to get going, too difficult to maintain, or too expensive.
So, may it easy on yourself! Partner with someone:
Start 2021 off right! From now through December 31st, 2020, you can enjoy all the benefits of a professional print website AND get everything you need to market it well, including: