Is this you?
But there’s just one problem. Your print buyers aren’t buying anything online, leaving you to wonder, “What’s the deal?”
Abandoned shopping carts plague even the best businesses. Here are five tips to help you better understand why it happens and what you can do to fix it.
You should know right from the start that you are not alone in your abandoned shopping cart woes.
According to Listrak, the average rate at which an average consumer abandons their shopping cart before making a purchase is 81%.
To say that another way, even if you are doing everything PERFECTLY, 4 out of 5 people (including your print buyers) will leave their carts and never return if for no other reason than they got interrupted or distracted.
What you can do: It’s essential to accept that not every print buyer who puts an item in their cart will buy from you, so be ready to move on without taking it personally.
In the world of e-commerce, your print buyers could be across town as well as across the country.
Because of this, be sure to include multiple shipping or pickup options that are most convenient for your print buyer. If you’re thinking, “How can I afford to do that?”, you might want to consider the success and explosive growth of Amazon.
Just a few months ago, Amazon said it would spend $800 million to get its famous two-day shipping option down to only one day. This one-day delivery upgrade is expected to boost the company’s sales by up to $24 billion!
What you can do: Offer free shipping or quicker delivery times. Try building your promotions around free shipping. Lastly, start dreaming a little bigger: Could you offer a similar rewards program when targeting large print-buying companies, such as “For $89.00 per year, receive free shipping on all of your print orders!”
The minute your print buyers step foot on your digital doorstep, they should be getting answers to their questions.
To find out what questions your print buyers are asking during the checkout process, ask them!
What you can do: Gather some close friends and family that will be honest and straightforward with you and have them place an order on your website. Record every question, hesitation, and stumbling block they encounter.
That might look something like this:
“Don’t assume it all works! Put yourself in your customers’ shoes and do everything they will do.” – Gary Gabalien
Before your print buyers place an order with you online, they have to feel like they know you, like you, and trust you.
This trust-building starts way back in the marketing phase before they even make it to your online shopping cart and continues through the entire order process.
What you can do: Here are a few things that will help build that trust for your print buyers:
“When you say it, it’s marketing. When your customer says it, it’s social proof.” – Andy Crestodina
While it may be tempting to slash prices the minute you discover shopping cart abandonment, doing so may cause more harm than good.
By continually lowering your price, you end up either creating or participating in a race to the bottom. There will always be someone out there that can go lower on price. If you join in, you’ll end up giving away all of your margins and pricing yourself out of business.
What you can do: Instead of dropping your prices, work on building your reputation, establishing trust, and providing assurances.
Remember, they came to your website for a reason.