ADA compliance Archives - Marketing, content, & technology to help printers sell more printing

A few weeks ago, we brought in Kris Rivenburgh, an attorney, website accessibility consultant, and the author of The ADA Book to help printers understand the challenges they may face with website accessibility and compliance issues based on the Americans with Disabilities Act (ADA). After I met Kris, it quickly became my opinion that this would be one of the most important webinars we’ve ever presented. After the webinar, I learned that I wasn’t alone in this opinion when I received this feedback from Danny (one of the attendees): Thank you, Dave, for providing this information. When I first read the email [about the Defend Your Digital Castle webinar you were promoting], I was pretty dubious. After we spoke on the phone, I thought it might be worthwhile. Now I understand how valuable this could possibly be. Danny’s first impression of the webinar (based on the email he received) was that we were trying to use a scare tactic to encourage people to attend this webinar. I assured him this wasn’t the case, and that this was an incredible learning opportunity. Danny attended the webinar, and after the fact, Danny agreed! But, I’m getting ahead of myself. Let’s go back

Knight defending castle representing ADA Website Compliance Check training

Imagine your typical day. You arrive at work, ready to conquer the world, but then the mail arrives, and you get “the letter.” It’s a demand letter from a law firm, alerting you to legal action being taken against you based on the Americans with Disabilities Act (ADA). ADA compliance challenges have historically focused on brick-and-mortar properties. Attorneys would issue the challenge after making an on-site visit to the property to find and identify the basis for a potential challenge. But, everything’s changed with the internet. Now, these attorneys don’t even need to make a physical visit to your property to issue their challenge; all they need to do is drive by on Google Streetwise to look for potential violations to challenge. The internet also changed what can get challenged. Attorneys are now not only challenging physical properties, but they’re challenging digital properties as well. That’s what led to this simple email we received from Dan: Several businesses in our area are getting threatened with ADA lawsuits because their websites are not ADA compliant. Is our website compliant? Defend Your Digital Castle Dan explained the rash of ADA website compliance checks that have hit businesses in his area over the last