Rachel Nies Archives - Marketing, content, & technology to help printers sell more printing

When the flash of digital marketing often outshines the steady glow of substantial content, it’s easy for print businesses to fall into the trap of chasing clicks over creating connections. But let’s get one thing straight: attention without retention is the marketing equivalent of a mirage—enticing from afar but ultimately leaving your print buyers parched for real value. The Seduction

Greetings, Printer Friends! As I recently found myself in front of the camera for a new work headshot (which you’ve probably noticed on the Tip of the Week videos), I couldn’t help but reflect on the changes that life has etched onto my face over the past ten years. As a woman who navigated the challenges of raising three teenagers,

If you’re a word nerd like me, you already know the trick to getting unstuck in any word game – you change your perspective. From rearranging the letters to spinning the board around to silently asking things like, “Is paczki* a word?”, you do whatever it takes to get your brain to engage in a different way. *(Paczki is a

A while back, I told you about how much I enjoyed my comfort zone, in contrast to my risk-taking husband, in a blog titled 7 Do’s and Don’ts for the Risk-Adverse Printer. These days, I’m still not riding kayaks off of cliffs or participating in family skydiving events like the one below; however, that doesn’t mean my comfort zone hasn’t

At its core, marketing is about solving the pain points of your buyers. As Jonathan Lister of LinkedIn says, “As marketers, we should be changing the mantra from always be closing to always be helping.” Marketing genius can feel tricky and elusive to some, but it doesn’t have to be any more complicated than simply helping others make their lives

Ah… What a beautiful time of year! It’s the season of counting our blessings and spreading thankfulness and gratitude. So why am I so tired of feeling invisible? The other day I checked out at Walmart with an actual human checker. Even though I stood at the checkout for a while, the checker didn’t look up at me once or

I have kind of an odd question for you: Who’s the biggest jerk in your sphere of influence right now? Does your mind immediately picture a recent bad-tempered customer or an unrelenting vendor? Or maybe it’s an employee, neighbor, or that “blast from your past” on social media? As I pondered this question myself recently, I came to an eye-opening

In my last contributor blog, I wrote about my battle with Trigeminal Neuralgia and the 3 Lessons I Learned from Brain Surgery that Could Benefit Your Print Business. Now, you’d think I’d only get to share a story like that once in my lifetime. But, at the time of this writing, I’ve been home for three days after a 13-day

Man, that’s a blog title I never thought I’d write. But sure enough, here I am on the other side of an incredible life valley with a better understanding of what the late Philip Roth once said, “Nothing bad can happen to a writer. Everything is material.” In early May of this year, I was diagnosed with a rare, chronic

Have you ever had a phrase or cliché that just grated on you? You know, sayings like, “It is what it is,” “Only time will tell,” or “Every cloud has a silver lining”? For me, it’s the infamous “Enjoy the journey.” For some reason, whenever I hear that little nugget of so-called wisdom, my inner self just seems to roll