Content For Printers Archives - Marketing, content, & technology to help printers sell more printing

The well-oiled content creation machine at Marketing Ideas For Printers continues to crank out ready-to-print direct mail content, automatically uploaded website content, and sales and marketing white paper content. See what’s newly available this month to help you sell more printing! New Direct Mail For Printers Content Available Now Printer’s Press The December issue of Printer’s Press, available for download now, is four pages packed with content designed to please anyone, whether you’re prospecting to new clients or nurturing relationships with long-term customers. Featuring highlights of: Holiday etiquette How to relieve holiday travel stress Innovative marketing ideas And best of all? A focus on the benefits of newsletters (and printing them with you)! Remind your customers and prospects you’re there by connecting with them and building relationships that lead to more print sales. National Direct Mail Many marketers are wondering how to market on a tight budget. Direct mail is both money-making and money-saving, and it’s time to remind your clients that. (Pssst… do you need a friendly reminder of that as well?) In the December issue of the National Direct Mail package, available for download now, you’ll remind clients and prospects that direct mail just makes sense. “Direct mail

Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer, a “benefits of buying local” postcard, or monthly Ideas Collection tips: short tech, print, marketing, and design articles added to every website provided by Marketing Ideas For Printers. Ready to open doors? Here’s some of the smart content coming your way in the October issues, available now: Business Forum Looking for immediate impact? Business Forum positions you as a friendly advocate and helpful partner to the professionals in your network. Enjoy articles that: Go more in-depth Give useful advice Remind customers of the limitless printing possibilities you provide The October edition features family communication mistakes to avoid, tips for effective coupon campaigns, and tangible customer relations questions to evaluate how well your team is collaborating. Printer’s Press As our most popular newsletter, Printer’s Press is smart, interesting, and fun to read. October’s edition features: Migraine triggers to avoid Ideas for

When your customers think of excellence in printing, does your name immediately come to mind? Fall is an excellent time to refresh your image, making you the creative professional your customers think of first. Here is some of the terrific content coming your way in the September issues (available now!) to help you rank top in class! [New White Paper!] Dynamic Influence: Becoming a Thought Leader in Your Industry Would you like to increase your strategic visibility, advance your career, or create top-of-mind awareness for your business? Thought leadership requires a combination of tools, experience, and effort. The latest white paper provided by Marketing Ideas For Printers is now available and features three strategies to grow visibility and 10 content tools your clients can use to expand influence. The personal and professional benefits of thought leadership are considerable: “Positive exposure creates a snowball effect: influencers receive invitations to join corporate boards, experience increased opportunity for promotion or awards, gain access to people, and participate in industry-changing leadership roles . . . People who excel in their purpose as leaders are invigorated as they shape policies, set precedents, mentor people, and create models for others to emulate. An enduring legacy is

websites for printers, website layout, content for printers

As the Marketing Director here at Marketing Ideas For Printers (MI4P), there’s one question I get asked a lot: How do I get more traffic to my website? It’s a valid question. With numbers like 1,630,322,579 websites created in 2018 alone, it makes sense that printers would be asking how to make their website unique. Sometimes that question is followed up with an additional question similar to, “Rachel, could you take a look at my website and see what could be improved upon?” Recently, a prospect asked me that very thing, and I agreed to offer any insight I may have on their website. While the geeks at MI4P can look at a website and tell you how everything’s working from a technical perspective, I tend to look at websites from a human perspective (like your prospects and customers!) What I found when reviewing their website was a key component was missing. A key piece so critical that I had to write about it here to make you all aware of it. The Good First, let’s start with the good things I found. This printer’s website was well-designed, informative, and for the most part, easy to navigate. You could tell