NPOA Archives - Marketing, content, & technology to help printers sell more printing

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing Getting that “just right” pricing for your print company can be an intimidating project if you let it. But there’s safety in numbers; you don’t have to go it alone! You have the opportunity to join hundreds of other printers in the National Print & Sign Owners Association (NPSOA) 2020 Offset & Digital Printing Pricing Survey. This survey, written by printers and created by printers who are still in the industry and relevant, will provide you with valuable insight as to how your pricing strategy compares to other printers. By participating, you’ll get a sense as to how close you are to your desired “just right” Goldilocks pricing. And speaking of pricing, guess what? All NPSOA members and non-members who participate in the survey will receive a free copy of the 2020 Offset & Digital Printing Pricing Study when released

In just a few short weeks, hundreds of printers from across the nation will join up in sunny San Diego for the 7th Annual National Print Owners Association (NPOA) Spring Conference. We’ll be there, and we hope you’ll stop by and see us! This conference will be a fantastic opportunity for you to get away from the day to day of your print business and be able to invest the necessary time to work ON your business. If you’re getting ready to go, you can look forward to learning about what’s happening in the print industry as well as take advantage of the chance to connect with other printers in the same daily trenches as you. To make sure you make the most of this incredible networking opportunity, here are five things you can do to pump up the experience. 1. Get Social! Thanks to the wonderful world of the internet, some of your greatest connections might not even need to take place face to face: Don’t miss these social tips: Follow the NPOA Facebook Page to stay up to date on the latest things going on at the conference and to stay connected with others who will be in attendance. Take

Eighty percent of consumers’ disposable income is still spent on businesses within 10 miles of their homes. Are you helping your print-buying customers reach their customers within those 10 miles? Direct mail is still relevant in a digital world, and Every Door Direct Mail makes connecting with consumers fast, easy, and effective. Connie Jacoby, Direct Marketing Specialist at the United States Postal Service, presented the webinar, The Power and Simplicity of Every Door Direct Mail, on March 4, 2015. In this webinar, Connie gave attendees a quick introduction to EDDM basics, and then talked about how you can use EDDM to bring more value to your print-buying customers’ direct mail projects. The recording of the webinar is available to: Members of the National Print Owners Association (NPOA): This webinar was presented by the United States Post Office for the National Print Owners Association (NPOA, www.PrintOwners.org), and sponsored by us here at Marketing Ideas For Printers. The recording of the webinar is available to members of the NPOA in the members-only section of the NPOA website. And Upon Request: If you don’t have a login, we’ll still be able to get you a front-row seat to the webinar. Just give us a call at 800-736-0688.

Wow, what an experience! If you’re not already a member of a trade association like the National Print Owners Association (NPOA), you should be! Scott Doerfler and myself made the trip down to Fort Lauderdale, Florida to participate in this year’s NPOA Owners Conference. Everything was top-notch: the speakers, the breakout sessions, the socializing, the exchange of ideas … everything! The dues paid to an organization like the NPOA are peanuts compared to the knowledge you get in return. For us, we loved the opportunity to visit with many of our customers face-to-face. Handshakes always feel so much different in person vs. in email! In case you’re wondering, this plug isn’t some kind of paid advertisement. Here at Marketing Ideas For Printers we want to make sure you have the tools you need to succeed, and joining an association like NPOA is yet another way you can make sure your toolbelt is loaded. We’d encourage you to check them out!