Looking to Integrate Print and Digital? Here are 9 Ways to Get Started (Plus a Bonus!)

Remember the 1987 classic, The Princess Bride? When asked how to create the perfect marriage for print and digital, that famous movie marriage quote always comes to mind. “Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment…” So, how do you create that “bwessed awangment” between print and digital? Well, here are nine things you can use to get started (and share with your print prospects and customers). Plus, keep reading to explore a BONUS that will make combining your own digital and print marketing easy peasy! 1. Revisit QR Codes Think QR codes have come and gone? You may want to think again. Statistia notes that an estimated 11 million households will scan a QR Code in 2020 in the United States alone. That number is an increase from the estimated 9.76 million QR Code scans made in 2018. 2. Get Personal with Personalized URLs (PURLs) One of the biggest advantages of print is the ability to get personal. Continue that advantage into the digital realm by incorporating personalized URLs (or PURLs) on all of your direct mail marketing efforts. Dairy Queen did this amazingly well with a postcard campaign sent to customers on their birthdays with a

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