COVID-19 Archives - Marketing, content, & technology to help printers sell more printing

While some of us may feel like we’re on the backside of the v*rus shutdown, many of us may still be in the throes of the turmoil, wondering how we are going to make it. If you’re still wondering, “What in the world is going on here?!!”, let me assure you that you are not alone. Wherever you may find yourself, it’s always a good time to pause, reflect, and learn from the events happening in our world. A great way to do that is by taking some time out of your crazy days to ask yourself some important questions. Here are a few questions I have been asking myself lately. Some may sound fatalistic, but I choose to ask them with the intent of uncovering the opportunities within the answers. What have I learned to live without? How have my customers’ requirements changed? Are their needs smaller, different, temporary, or gone away for good? What is the best thing I have done in the past three months that has lessened any damaging impact for both my customers and my team? What is the worst thing I have done that has made it worse than it was? Is my team

Woman watching Coronavirus Resources For Printers webinars

Do you remember when you first realized that COVID-19 was not just “some other continent’s problem,” but was indeed something that would hit close to home? When you felt that impact coming, did you lose sleep? I think most small business owners did. All of a sudden, we found ourselves wide awake at night running through a checklist of things to do to keep our companies surviving and brainstorming ways to ensure we could help others during this time. A New, Bigger Team Focus For us, those sleepless nights led to the rapid creation of the Coronavirus Resources For Printers webinar series. This webinar series was launched to provide help and hope to printers during these unique times. As this series has grown, not only have the core values of Others First and Positive Attitude had the opportunity to shine, but Team-Focused has branched out to include a whole community of printers that have rallied together to share ideas for the benefit of ALL printers. This community continues to expand to include other industry vendors and consultants who share that same desire to provide help and hope. (And there are a lot of them! There are a lot of good

Chart showing print buyer rebound after COVID-19

Has your world recently been filled with clichés like these: “Tough times don’t last, tough people do.” “This, too, shall pass.” “Every cloud has a silver lining.” I don’t know about you, but I don’t need clichés right now. I need some real breakthroughs. As Harry Truman once said, “The only thing new in the world is the history we don’t know.” Tough times have been happening from the beginning of time, and you know what? They all come to an end eventually and a new season begins. Instead of tossing around clichés, how about anticipating, dreaming, and planning for that new season that is coming? How about inspiring your print buyers to do the same? Now is the time that you can be a leader for them and help guide them to success through your messaging. Below are three examples of recent email messages I’ve sent to my clients during this time of COVID-19 that I hope you can use and personalize for your clients as well. I want all print buyers to be ready for the next season, waiting in anticipation for the word GO! Email: A New (Better) “V” Word Isn’t it interesting the language that is