Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know…
Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support.
Getting that “just right” pricing for your print company can be an intimidating project if you let it. But there’s safety in numbers; you don’t have to go it alone!
You have the opportunity to join hundreds of other printers in the National Print & Sign Owners Association (NPSOA) 2020 Offset & Digital Printing Pricing Survey. This survey, written by printers and created by printers who are still in the industry and relevant, will provide you with valuable insight as to how your pricing strategy compares to other printers. By participating, you’ll get a sense as to how close you are to your desired “just right” Goldilocks pricing.
And speaking of pricing, guess what?
All NPSOA members and non-members who participate in the survey will receive a free copy of the 2020 Offset & Digital Printing Pricing Study when released in January 2021.
You can’t go wrong there!
Let’s see: a survey that’s free to participants, validation from peers, plus three companies will be randomly selected to win a free year of NPSOA Dues (a $385 value for each!).
It’s pretty hard to find a downside in participating in the survey, so follow the two steps below to get started:
Step 1: Download and complete the NPSOA 2020 Offset & Digital Printing Pricing Survey worksheet. If you take the time to thoughtfully fill out your answers on this worksheet, you’ll be able to easily complete the survey.
Step 2: Transfer the information you entered on your worksheet (from Step 1) to the official NPSOA 2020 Offset & Digital Printing Pricing Survey.
Remember, surveys must be completed and returned no later than December 18, 2020.