Introducing the Private Label Website Marketing Kit

Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.”

This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website.

However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print buyers on board and using them.

And now, you’ve got a whole new set of tools at your fingertips to make it easy with the Private Label Website Marketing Kit.

Now you can easily reach out to your corporate customers and show them what you have to offer with a complete, online and offline marketing campaign as part of the all-new Private Label Website Marketing Kit.

This kit highlights the incredible power of a private online ordering portal, and the time- and money-savings your clients can enjoy when they tap into it.

The All-New Private Label Website Marketing Kit features offline components, including:

Brochure
Statement Stuffer (Insert size)
Sell Sheet
Sales Letter
Presentation Folder
Envelope

And online components:

Email
Three sets of social media posts

And everything you need to put it all together quickly and easily:

Tips and instructions
7 Tips for Presenting the Perfect Demo

Show Me the Private Label Website Marketing Kit

5 Tips to Help You Sell Private Label Websites to Your Print Buyers

When you pair the all-new Private Label Website Marketing Kit with these five tips, you’ll be on your way to solidifying repeat business from your corporate customers!

1. Embrace Your Inner Salesperson

Whatever your aversion to sales may be, it’s not as scary as you think.

You have a great solution (Private Label Websites in this case) that will benefit your print buyer and make their tomorrows better. Go with confidence!

2. Warm Them Up to the Idea

Introduce your print buyers to the idea of a Private Label Website by beginning to build and send content around ideas such as:

How to Save Time and Money with Your Print Order Every Time
Want Your Own In-House Printing Departement for Free? Here’s How!
X Ways Smart Business Owners Order Printing

You’ll be surprised at the momentum this will bring and how much more open your print buyers will be when you do reach out directly.

3. Make it Personal

Once you’ve begun to warm the lead, it’s time to make it personal.

Send a prospecting email or physical letter that creates a relational connection and makes them aware of the benefits of your solution. This is included in the marketing kit!

4. Schedule, Create, and Present Demos

If you don’t read anything else in this blog post, please read this: To sell your print buyers on using Private Label Websites, you have to demonstrate how it works for them.

You’ll get the best results from demos if you:

Set up a demo with your print buyer’s branding, so they can see what it’ll look like.
Put in some of their common reorders.
Role-play the order process with them.

Your objective here is to explain the problem with how they’re currently ordering their printing and then offering them a better way.

5. Go for the Ask

Printer: “So, what do you think? Can you see the potential benefits of a Private Label Website for your company?”

Client: “Yes! This is great! I had no idea I could order printing like this through your website.”

Ok, now it’s time for a pop quiz. In the above conversation, what should the printer say next?

“It is great, isn’t it? Well, thanks for your time,” or
“I’m glad you think so. Can I go ahead and get you set up with this?”

If you said the second one, congratulations!

Every demo you create should follow through by going for the ask. If you struggle with this, remember, you know the benefits here will really help with their business, so don’t be shy about offering a solution.

Show Me the Private Label Website Marketing Kit