Websites Archives - Page 5 of 10 - Marketing, content, & technology to help printers sell more printing

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing Getting that “just right” pricing for your print company can be an intimidating project if you let it. But there’s safety in numbers; you don’t have to go it alone! You have the opportunity to join hundreds of other printers in the National Print & Sign Owners Association (NPSOA) 2020 Offset & Digital Printing Pricing Survey. This survey, written by printers and created by printers who are still in the industry and relevant, will provide you with valuable insight as to how your pricing strategy compares to other printers. By participating, you’ll get a sense as to how close you are to your desired “just right” Goldilocks pricing. And speaking of pricing, guess what? All NPSOA members and non-members who participate in the survey will receive a free copy of the 2020 Offset & Digital Printing Pricing Study when released

“Oh, I just love spam! It hardly takes up any of my time or causes me any inconvenience, and I find it all really interesting!” – said no one ever. Let’s be real, the more accurate (and universal) answer to spam is: UGH!!! Meet Your Nemesis: The Spambot While online print ordering allows you to level the competitive playing field and expand your reach, an unfortunate side effect of the internet age is the increase in online scams and spambots. On your print website, these spambots most likely make themselves known through a surge of fake customer accounts and an unwelcome onslaught of bogus account emails. But, what exactly is a spambot and what can you do to get rid of them? What is a Spambot? Besides being a royal pain, a spambot is a computer program that performs repetitive tasks and typically tries to disguise itself as a real user. These repetitive tasks usually include things like creating fake emails or accounts on forums and messaging apps. Creating a user account on your print website only involves filling out a few fields, such as your print buyer’s name, email address, etc., making it relatively easy for a skilled programmer

Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be? Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that: Nearly 90% of people use the internet to find small businesses (yes, even print businesses), 84% of people think a website makes a business more credible, and 30% of consumers won’t even consider a business if they don’t have a website. (Ouch.) So, the question becomes, if the internet is where your print buyers are searching for you, are they finding you there, and are they satisfied with what they find? 5 Reasons Your Print Business Needs a Website If you’re still thinking that what you’re doing has worked up until this point, so why change, you might want to review these reasons for why a website should be the cornerstone of your print business. 1. A Print Website Paints a Picture of Who You are as a Business As a printer, you know how important it is for a person to have a business

Would you like to increase your credibility, boost your lead generation, and secure longterm customer retention? Of course, you would. And so would just about any other business. The question is, how. While most small business owners head straight over to marketing and advertising, it’s vital to recognize that the most powerful and effective advertising happens when your print buyers do the talking – as in, providing a glowing recommendation of your business. Help Them Show Their Love If a large part of your audience is repeat business, that means that your print buyers already love you. And if they love you, it probably means they’re thinking nice things about you as well. All you have to do is ask them to share their feelings with others. While many wayward printers climb the mountains to toot their own horn, you’ll save yourself a lot of work and build credibility by reaching out to those satisfied customers of yours and asking their permission to help them share their story. It’s time to let others tell your story for you and get some testimonials working for you! Start with Feedback It’s an exhilarating feeling when you get to the end of a

Woman watching Coronavirus Resources For Printers webinars

Do you remember when you first realized that COVID-19 was not just “some other continent’s problem,” but was indeed something that would hit close to home? When you felt that impact coming, did you lose sleep? I think most small business owners did. All of a sudden, we found ourselves wide awake at night running through a checklist of things to do to keep our companies surviving and brainstorming ways to ensure we could help others during this time. A New, Bigger Team Focus For us, those sleepless nights led to the rapid creation of the Coronavirus Resources For Printers webinar series. This webinar series was launched to provide help and hope to printers during these unique times. As this series has grown, not only have the core values of Others First and Positive Attitude had the opportunity to shine, but Team-Focused has branched out to include a whole community of printers that have rallied together to share ideas for the benefit of ALL printers. This community continues to expand to include other industry vendors and consultants who share that same desire to provide help and hope. (And there are a lot of them! There are a lot of good

Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print buyers on board and using them. And now, you’ve got a whole new set of tools at your fingertips to make it easy with the Private Label Website Marketing Kit. Introducing the Private Label Website Marketing Kit Now you can easily reach out to your corporate customers and show them what you have to offer with a complete, online and offline marketing campaign as part of the all-new Private Label Website Marketing Kit. This kit highlights the incredible power of a private online ordering portal, and the time- and money-savings your clients can enjoy when they tap into it. The All-New Private Label Website Marketing Kit features offline components, including: Brochure Statement Stuffer (Insert size) Sell Sheet Sales Letter Presentation Folder Envelope And online components: Email Three sets of social media posts And everything you need to put it all

Let’s face it: it can be drudgery to come up with new, relevant marketing content regularly or to build the online ordering technology needed by your print buyers today. But it shouldn’t be. Instead, these things should take care of themselves. They should happen automatically, so you (and other printers like you) can focus on all of the other items it takes to run a successful printing company. Now, there’s a new and innovative way to access the content and online ordering solutions that will help you sell more printing without the expense or hassle of doing it yourself. Introducing the WordPress Plugin for Printers The WordPress Plugin is a free download that features paid subscription options for auto-updated marketing content and online ordering solutions for your WordPress website. It does exactly what it sounds like by removing all of that worry, drudgery, and overhead for a minimal investment of both time and money. Content + Online Ordering = More Sales While the WordPress platform is great for helping printers of all sizes launch a pretty new website quickly, often those websites are missing something… something BIG! You see, while these websites may look great on the surface, they’re missing

Is this you? You’ve invested in a great website. You’ve worked hard to streamline the customer buying process. You’ve even got more website visitors than ever before. But there’s just one problem. Your print buyers aren’t buying anything online, leaving you to wonder, “What’s the deal?” Abandoned shopping carts plague even the best businesses. Here are five tips to help you better understand why it happens and what you can do to fix it. 5 Tips to Reduce Abandoned Shopping Carts 1. Don’t Take It Personally You should know right from the start that you are not alone in your abandoned shopping cart woes. According to Listrak, the average rate at which an average consumer abandons their shopping cart before making a purchase is 81%. Wowzers! To say that another way, even if you are doing everything PERFECTLY, 4 out of 5 people (including your print buyers) will leave their carts and never return if for no other reason than they got interrupted or distracted. What you can do: It’s essential to accept that not every print buyer who puts an item in their cart will buy from you, so be ready to move on without taking it personally. 2.

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