marketing Archives - Page 3 of 6 - Marketing, content, & technology to help printers sell more printing

As a print company owner, you know the importance of branding. It helps your business stand out in a crowded market and creates a lasting impression on potential customers. However, as time goes by, it’s possible for your branding to become stale or outdated. This can have a negative impact on your business and hinder its growth. If you are starting to question the effectiveness of your print company’s branding, it may be time for a refresh. Here are 12 questions you should ask yourself to determine if your branding needs an update, along with potential solutions: 1. Is my brand message still relevant to my print buyers? Your brand message should resonate with your target audience and reflect your company’s values. If you feel your message is no longer connecting with your target print buyers, it may be time to re-evaluate and update it. This could involve conducting market research, analyzing competitors’ messaging, and seeking feedback from current customers. 2. Does my branding accurately represent my printing company? As a print company owner, your brand should accurately represent your products and services. If you have expanded your offerings or changed your focus, ensuring that your branding still aligns with these

In the competitive world of printing, it’s essential to embrace the magic of marketing to attract new print buyers and keep those presses rolling. Even though almost every print owner recognizes the importance of marketing, many still need help translating that idea into moving their marketing efforts to the top of their priority list. After all, who wants to spend their time marketing when you could be spending your time printing? I get it. So, I thought I’d try a new marketing tactic and throw out some marketing ideas that align more with the printer mindset when it comes to marketing: I’ll use a little CYMK. Ready? Grab your inks and buckle up! The CYMK Marketing Strategy For Printers These marketing ideas are tailored specifically for printing companies like yours! C – Create Compelling Content In the era of social media and digital dominance, captivating content is the key to unlocking the hearts (and wallets) of your print buyers. Showcasing your printing prowess through engaging and visually stunning content will not only introduce you to your audience and answer their questions, but it will also leave a lasting impression. Get your creative juices flowing with the following ideas: Printspiration Blogs

In today’s competitive business landscape, it is essential for you as print owners to stay ahead of the curve and continually seek ways to grow your business. While mastering the technical aspects of printing is crucial, understanding effective marketing strategies is equally important. Marketing is pivotal in attracting new clients, retaining existing ones, and building a solid brand presence. To help, we’ve compiled a list of must-read marketing books that provide valuable insights and strategies to propel your printing business to new heights. “Purple Cow” by Seth Godin In “Purple Cow,” Seth Godin challenges traditional notions of marketing and urges entrepreneurs to create great products and services that stand out in a crowded marketplace. Godin emphasizes the importance of uniqueness, innovation, and creating extraordinary customer experiences with examples and anecdotes. By reading this book, you’ll better learn how to transform your businesses into remarkable “purple cows” that captivate print buyers and generate a buzz. See also: What’s Your Unique Selling Proposition? (Tip of the Week) Top 3 Takeaways from “Purple Cow” Embrace Remarkability: In a crowded marketplace, being average or ordinary is no longer enough to capture the attention of print buyers. By embracing uniqueness, innovation, and creativity, you can

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more this year. 1. Develop a comprehensive marketing plan With the right comprehensive marketing strategy, you can reach your target print buyers and stand out from the competition. Researching trends and understanding customer needs allows for creating targeted campaigns to increase the effectiveness of your marketing initiatives. All in all, get your marketing off of the back burner and invest in putting your brand front and center. 2. Invest in modern printing technology and software to increase efficiency To stay competitive in the printing industry now is the time to invest in modern printing technology and software. If you haven’t looked at Odyssey 2.0 for your Print Management Information System (Print MIS) needs lately, what are you waiting for? Odyssey 2.0 is a powerful and intuitive software solution designed to help your print businesses increase its efficiency and profitability. With an

At its core, marketing is about solving the pain points of your buyers. As Jonathan Lister of LinkedIn says, “As marketers, we should be changing the mantra from always be closing to always be helping.” Marketing genius can feel tricky and elusive to some, but it doesn’t have to be any more complicated than simply helping others make their lives easier. Below are three real-life examples of marketing genius I’ve recently experienced, marveled at, and learned from. 3 Displays of Marketing Genius in Real Life 1) Apple’s New Face ID Apple has been synonymous with “marketing genius” for a while now, but have you ever stopped to think why that is? One of the more recent reasons has been their ability to quickly see, adapt, and meet the needs of their users amid the COVID-19 pandemic. The COVID-19 pandemic came with many frustrations: online learning, shutdowns, vaccinations, etc. COVID also brought with it mask-wearing, and as every Apple user knows, it’s a real pain not to be able to open your phone with your face I.D. because you’re wearing a mask. So, Apple responded to the pain point. First, Apple began to meet this need with the iOS 14.5 upgrade,

Which marketing approach would you say best describes your print business: multichannel or omnichannel? While some of you may have been able to instantly offer a response to that question, most likely, a larger majority of you stopped yourself and thought, “Wait… there’s a difference?” The truth is that multichannel and omnichannel marketing are more than trendy marketing buzzwords; they’re two notably different marketing approaches that can help you build relationships and sell more printing. Definitions: Multichannel vs. Omnichannel Marketing To start with the basics, let’s look at what these two different words even mean. Are omni- and multi- interchangeable? The short answer is no. If you were to strip this whole blog post down to semantics, you could say that “multi” means some while “omni” means all. Multichannel marketing focuses on using multiple channels to strive for the highest level of customer engagement. However, these channels are often in insolation of each other. Omnichannel marketing also focuses on using multiple channels; however, the focus is more on providing the ultimate customer experience by interactively connecting all of the different channels. While all omnichannel marketing uses multiple channels, not all multichannel campaigns are omnichannel. If you’re still confused, here are

What is the one thing every print owner needs to be successful? Is it sales, prestige, rockstar employees? How would you answer that question? Author and speaker Brian Basilico would tell you that the one thing you need is relationships. Or, as he says it, “Relationships are the currency of business.” But have you ever thought about what exactly it means to build and focus on relationships as a business owner? And how to create and develop relationships that ultimately turn into sales for your print business? Ralph Irwin, Owner of Irwin Printing in Republic, Missouri, has this growing-through-relationships concept figured out in a way that might surprise you in its simplicity. But, before we dive into that, let’s meet Ralph and Irwin Printing. Introducing Irwin Printing: Building on a Legacy Founded in 1974 by Ralph’s father, Irwin Printing is built on a solid legacy of dedication and passion for helping customers and their businesses thrive. “It all started with my dad,” says Ralph. “He was incredibly hardworking. Some of my earliest memories are of sleeping on the shop floor or not seeing my dad because he’d work late or get up early to make sure he got everything done.” “I

Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my wife’s business grow from the ground up has reminded me that relying only on the products or services a business provides isn’t going to make her company grow roots as successfully as she wants or needs. In today’s online world, it’s social proof and reviews that are the new currency. For example, I can show you a pretty picture of the tent she provides for a one-of-a-kind glamping event, but it doesn’t become real until you hear about the experience and imagine what the experience could be for yourself by reading a review, such as: Thank you so much for the wonderful experience! My daughter had the best birthday and she can’t wait to do it all again next year. The tent was more than we ever expected and was absolutely beautiful! The small details that you all do make

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