Direct Mail For Printers Archives - Marketing, content, & technology to help printers sell more printing

Tangible print marketing still makes the biggest impact. Flyers—versatile, cost-effective, and visually striking—continue to be one of the most effective tools for businesses looking to promote events, showcase offers, and connect with their audience. This month’s Direct Mail for Printers content (for May distribution) focuses on the power of flyers to grab attention, drive action, and leave a lasting impression. Whether you’re helping a business promote a Memorial Day sale, a community event, or a seasonal offer, these ready-to-use marketing pieces ensure your customers stay ahead with print. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS May’s theme, Flyers: The Versatile Marketing Powerhouse, highlights the role of flyers as one of the most effective print tools for businesses. From creative folds to eye-catching layouts, this month’s content helps your print buyers leverage flyers for high-impact promotions. This theme runs through all our marketing packages, giving you a unified strategy to promote your services while helping your customers succeed with print. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter The Coffee Break newsletter adds humor and insight to keep your print shop top-of-mind with customers. This edition includes: A collection of lighthearted jokes, such as:“Why did the donut go to

Presentation matters. As printers, you know that whether you’re handing out materials at a trade show, meeting with clients, or organizing important documents, pocket folders offer a polished way to present your brand with confidence. This month’s Direct Mail For Printers content focuses on the power of print as a tangible, screen-free way to keep your brand visible and your materials organized. Custom pocket folders are more than just a tool—they’re an extension of your professionalism. Explore this month’s marketing lineup and find the right tools to help your print buyers make an impact. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS April’s theme, Pocket Folders: Present with Professionalism, highlights the importance of branded organization tools for client meetings, trade shows, and corporate presentations. Custom pocket folders help your print buyers’ businesses stay organized while reinforcing their brand identity with every interaction. This theme weaves through all our offerings, providing a unified strategy to market your services and inspire your buyers to return time and time again. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter Adding a touch of humor and insight keeps your brand memorable. The Coffee Break newsletter brings a fun and engaging approach with: A collection

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish. This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: A Seasonal Touch of Humor and Cheer The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content. December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like: “How much does Santa pay to park his sleigh? Nothing. It’s on the house!” Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read. FastStart: Seal the Deal with Customized

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter: Just once, I want a username and password prompt to say: “Close Enough.” Want to buy some exercise equipment? I’m having a going-out-of-fitness sale. What do you call a snowman with a six-pack? An abdominal snowman. Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind. FastStart Your

If you’ve ever felt the pinch of a tight budget, you know the importance of making value-driven decisions. A central question of economics is this: how do we assess the value – or the economic WORTH – of a product or service? For example, is it “worth” paying more for cookware that will last twice as long? Is it “worth” investing in a star NFL quarterback if it means more people will follow your team? As a professional printer, maybe you’ve asked a different version of this question: Is it “worth” investing dollars into your own direct mail marketing? It Costs Money NOT to Market Your Print Business As digital marketing continues to expand, many printers have answered this question with inaction. Maybe this describes you. Have you drifted toward ambivalence or stopped sending direct mail marketing altogether? Perhaps the price tag on direct mail (including both time and financial cost) has discouraged you from using this time-tested tool. Here’s an important truth to consider: It costs money NOT to market your business. While direct mail takes effort, it is also an important building block to your future success. When you overlook this strategic marketing channel, here are three different

There is a difference between intentions and being intentional. Our intentions will only take us so far—without action, they end on themselves. On the other hand, a commitment to intentionally promote your print shop can change your business’s trajectory. Consider the importance of a solid marketing plan and its impact on your bottom line. The marketing materials we provide are created with your success in mind. We’d love to work with you to select the right marketing for your print shop. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break Humor is a language everyone appreciates. The Coffee Break newsletter increases awareness of your print shop through lighthearted, clean humor. With a common-interest calendar and just the right amount of promotional content, Coffee Break is an easy addition to your marketing efforts. Here are a few jokes found in this month’s newsletter: Fun fact: Australia’s biggest export is boomerangs. It’s also their biggest import. I recently built a model of Mount Everest. My son asked, “Is it to scale?” I replied, “No … it’s to look at.” Take a look at Coffee Break and consider all the ways it can benefit your print shop! FastStart As a print shop, you

Leadership is not just about power or authority; it’s about being an example worth following. A good leader inspires, motivates, and guides others toward success. But what truly sets a leader apart from others is their positive influence. In an age where online marketing initiatives dominate the landscape, many printers are missing out on a highly effective and often overlooked strategy – direct mail. Are you leveraging the power of direct mail to promote your business? Drive your 2024 sales forward and be an example worth following by putting direct mail to work for you! Why Should Print Companies Use and Promote the Benefits of Direct Mail? Direct mail stands out in the crowded digital marketplace, providing a unique way to capture the attention of potential customers overwhelmed by online ads. Unlike digital marketing, it offers a personal touch through physical mail, establishing a direct connection with your audience. Embracing direct mail diversifies your business, attracting clients who may not have considered print for their marketing needs. By promoting the benefits of direct mail positions you as an industry expert and leader, you inspire customers to integrate it into their plans and boost sales for both parties. Embrace the power of direct

If you’ve been considering an upgrade to your marketing materials, these months after the holidays are a great time to do it! Your customers are looking for something fresh during the post-holiday slump, which means they’re ready for a new look from your print shop! Remind them why you’re the shop they can trust by printing and mailing updated marketing materials. Consider all the options we have to offer! DOWNLOAD OF THE MONTH CLUB The December download from the Download of the Month Club is an impactful brochure entitled, “Boost Your Business in the New Year: 10 Business Resolution Ideas with Print Marketing.” Featuring helpful content as well as coupons to encourage printing with you, it’s the perfect solution to sway more print sales in the new year. With the New Year just around the corner, now is the perfect time to set resolutions to enhance your business’s success. Check out these 10 actionable New Year’s business resolution ideas that incorporate print marketing strategies. These ideas are designed to boost your brand, engage customers, and drive growth. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the

Babe Ruth once said, “Every strike brings me closer to the next home run.” What a powerful thing to remember—if you’ve had marketing ideas fall flat or campaigns that have not brought in the sales you were hoping for, you’re just one step closer to hitting on a winning idea. The marketing products we offer make it simple to reach your customers with a clear sales message that leaves a positive impression. We’d love to talk with you about which piece would be the best fit for your company! Check out the latest content available now! DOWNLOAD OF THE MONTH CLUB The April download from the Download of the Month Club will get your name around local businesses with this helpful tool! This set of three door hangers lets colleagues know when you’re available and when you’re focused. Mail them to businesses where you want to make an impact and sell more printing. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created