Dick Olenych Archives - Marketing, content, & technology to help printers sell more printing

It’s no secret that the printing industry has been feeling the increasing effects of the paper shortage crisis. This pain point has been popping up in conversations on online forums, phone calls and email connections with our printers, and even social media. Just this past week, we posted the following meme on our LinkedIn channel, and the comments that followed

I’m not a smart guy. I’m smart enough, don’t get me wrong, but I’m no brainiac. I do work really hard, though, and I’m proud of my work ethic. Actually, I’m very proud of all of my ethics. I always try to do the right thing even if it’s not the right thing for me or my business. Do you

I’m a small business owner. I don’t have a million dollar budget. And I don’t have cherry conference tables either. I used to, though. When I worked in the corporate world, I was a Marketing Director for a multi-billion dollar international corporation. It was good, and the perks were even better. I had a fat expense account that was used

Who needs marketing? Things are great. I’m busier than ever, and profits are through the roof! In fact, I don’t want or need any more business. All of that may be true. This has been an incredible run. Nine years of economic growth. Not a record, but it’s certainly has been a great ride. I hope it continues for nine

Times sure are changing, aren’t they? A few years ago, I could post on any one of a half dozen websites for a job at my printing company, and I would be inundated with resumes. Today, with record low unemployment, the task is much more difficult. For me, this is especially trued when trying to hire good CSRs (Customer Service

Do you know how hard it is to sell “happy”? As the owner of “The Happy Printers,” selling “happy” is one of the hardest things I have EVER done. I have climbed mountains, lived with nomadic tribesmen, lost a parent when I was young, and I’ve been married for 32 years. But, believe me when I tell you that trying to sell

Ever Eaten a Beehive? Have you ever gone out on a limb? You know, scooching a bit too far, feeling the limb start to sag, but reaching…stretching your fingers until your joints hurt? That honey is all you want. It’s all you dream about. Right? That honey is your Holy Grail. But, no matter how far you reach, that hive of honey is just

Ever been rejected? I have. When it happened, it stung. I used to write for a large publisher who eventually told me that one of my articles wasn’t good enough to be published. I had written roughly 200 pieces for this publisher when suddenly, they said ‘no.’ As a part of their declining my articles, they offered no discussion, no