Selling Archives - Marketing, content, & technology to help printers sell more printing

I’m not a smart guy. I’m smart enough, don’t get me wrong, but I’m no brainiac. I do work really hard, though, and I’m proud of my work ethic. Actually, I’m very proud of all of my ethics. I always try to do the right thing even if it’s not the right thing for me or my business. Do you know what I am good at, though? Sorry, that’s not right… Do you know what I am exceptionally good at? Branding and messaging. That would make sense since I’m good with words. At one point, I was a Writer, Author, and Speaker (WAS). But, let’s get back to you. 3 Ways to Understand What You Are Selling What are you selling? Is it quality printing? (Yawn) Put me to sleep. Do you think the other guy is selling crappy printing? Is it fast printing? If so, then you need to be Amazon fast. Here are three things you must do to understand your value proposition and what you’re truly selling. 1. Know your company’s strengths and what you excel at. This is an honest evaluation, not a nostalgic view, or even worse, a sentimental yearning. Times are always changing, and print

Print marketing, goal planning, marketing

As small business owners, we wear a lot of hats, making it nearly impossible to give our complete focus to every role. That’s usually why when it comes to the marketing and selling for our print companies, we often rely on what we’ve always done simply because it’s comfortable. After all, it’s easier to focus on other pressing responsibilities. Over time, though, a lack of fresh ideas can leave your sales and marketing efforts on an unpleasant plateau and cause you to fall behind in an industry that is continuously moving forward. Those strategies that worked in the past may still have a place in the future, but it’s critical to take a step back every so often to take an inventory of what’s working and what’s not. When you reassess your objectives for the year and explore how these objectives will align with your marketing strategies, you’ll be able to look at your printing company through a fresh lens. Here are four steps to help you get started: 1. Examine What Worked, What Didn’t, and What is “SO Last Year.” Every year (at least!), these are the types of questions you should be asking yourself to ensure your business