marketing Archives - Page 2 of 4 - Marketing, content, & technology to help printers sell more printing

Which marketing approach would you say best describes your print business: multichannel or omnichannel? While some of you may have been able to instantly offer a response to that question, most likely, a larger majority of you stopped yourself and thought, “Wait… there’s a difference?” The truth is that multichannel and omnichannel marketing are more than trendy marketing buzzwords; they’re

What is the one thing every print owner needs to be successful? Is it sales, prestige, rockstar employees? How would you answer that question? Author and speaker Brian Basilico would tell you that the one thing you need is relationships. Or, as he says it, “Relationships are the currency of business.” But have you ever thought about what exactly it

Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my

Pop quiz! Which of these two statements is true? Your print buyers prefer to do business with: A company they already trust and have a relationship with. A company they’ve never done business with. It seems like an easy enough question, right? But, then why is it that when businesses look to increase their sales, they focus on selling to

Do you know “the look”? It’s that look one spouse gives to the other when they need to catch their attention quickly. Or, it’s the look an exasperated parent gives their child when that child is still on YouTube after being told to take out the garbage an hour ago. The look is all about urgency. If you ever get

Let’s face it. The world hasn’t exactly been a happy place lately. With COVID-19, riots, and political tension, sometimes you need a break from the heaviness to find your smile and then share it. To help you recapture your optimism and spread a little laughter, here are some of our favorite jokes from the Coffee Break direct mail newsletter. Coffee

As the coronavirus continues to affect nearly all businesses across the world in some way, you might find yourself trying to brainstorm creative solutions to ensure your print business not only survives the pandemic but thrives after “normalcy” returns. Let me add to your brainstorming by throwing out an idea for you – an idea that could have exponential benefits

As a printer, you wear several hats. Not only do you have to manage the day-to-day aspects of running your print business, but you’re also looked upon as a leader; one who’s expected to lead in times of crisis such as these. Additionally, you wear the hat of a marketer. Whether you embrace that role or fear it, there’s one

Nowadays, waiting on hold for as little as 30 seconds can feel like an eternity. But, while no one likes to be put on hold, there is an easy way to make the wait seem shorter and much more enjoyable for your print buyers: by using an advertising on hold system. What is an Advertising on Hold System? An Advertising

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