marketing Archives - Page 4 of 4 - Marketing, content, & technology to help printers sell more printing

Crafting a marketing message that will resonate with your buyers is no easy task. But, if you first determine the who, the what, and the how, you’ll be well on your way to a compelling message. This week, in part four of this series, you’ll learn how to expand on what you’ve learned about the “how” thus far with an

So far in this series of crafting your perfect marketing message, you’ve learned about the who and the what in order to craft the messages your prospects need to hear. To recap: The “who” reveals the stories you should tell by knowing your audience. The “what” helps you craft an overall voice that ties directly into the prospect’s motivation to buy. Once

Recently, I was having a conversation with a fellow print shop owner, and the topic of customer service came up. I mentioned that I thought customer service was more important than it ever has been in my 30-year career in the printing industry. He disagreed. “As long as I deliver a quality product in a timely manner everything works out

Messaging is everything. It drives your entire business, should be crafted synonymously with your core values, and built around a clear, compelling reason why your prospects should want to do business with you. Yet, the majority of printers have no core messaging, and no relevant message strategy (other than to sell something somebody wants). So, how do you craft content

Marketing Ideas For Printers, Advertising On Hold, NOW YOU CAN HOLD THEIR ATTENTION

If your printing firm is looking for a creative way to keep your customers happy while they wait on hold, check out our Advertising On Hold service! Each month, we’ll provide you with two all-new, professionally produced advertising and music on hold audio files that include fun facts, trivia, enjoyable music, and informative messages about the various printing products and

What turns customers away from a website, advertisement, or company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so helping your customers learn to evaluate and understand each intersection between a customer and their business is critical. A

The 76.7 million workers in the millennial age group have a buying power worth $1.3 trillion. They’re the largest group in the workforce today with yesterday’s boomers passing the torch to today’s millennials. Here’s some great news about millennials: They respond favorably to paper and print marketing! How do you reach this group? When your website is powered by the

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