The Perfect Score
To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. Your customers may not realize the importance of scoring paper or preparing printed materials so that they fold cleanly. Our latest print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers,
6 Tips to Master Networking
Networking can be the lifeblood of business, especially for businesses that find it difficult to advertise in traditional ways. Our latest white paper “How to Master Networking” takes the guesswork out of the right approach to using networking as a strong part of building a successful business. Become A Master Networker Included in this whitepaper are tips to help networkers
A Big-Picture Overview of Odyssey Print MIS (Webinar Recording)
Each week we present two webinars to talk about Odyssey, the new Print MIS from Marketing Ideas For Printers. Last week’s webinar was one of the best because Cindy Heitman and Don Jones joined me. (That means you don’t have to listen to me drone on and on!) Cindy and Don both have a unique perspective on Odyssey, and you’ll find it
Double Color Management: An Unfortunate Extraterrestrial Experience
Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct
Moving to Odyssey for Print MIS: If Not Now, When?
Sometimes Odyssey prospects fall in love with Odyssey (our new Print MIS) when they see it, then second-guess their new-found affection by letting this thought rattle around in their brain: What will I do with all my customer history and existing Print MIS data? I’d make the move if that were easier to deal with. Respectfully, if you’re thinking that thought,
Printer@Work: An Email Newsletter Your Customers Will Love
If you’re looking for a creative way to grow your business with a loyal following of print customers, you’ll want to check out the Printer@Work email newsletter! The Choice is Yours The Printer@Work newsletter is emailed on your behalf on the 1st and 3rd Tuesday of the month, and contains ten minutes of fun, engaging content that your audience will
Your Brand is Only as Strong as its Weakest Touch Point
What turns customers away from a website, advertisement, or company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so helping your customers learn to evaluate and understand each intersection between a customer and their business is critical. A
Odyssey is a Print MIS for Online and Legacy Success
As I’ve visited with printers about Odyssey and told them that Odyssey is a Print MIS that directly connects to their website, it’s easy for them to see that Odyssey easily manages online print orders. Because of Odyssey’s seamless connection to websites from Marketing Ideas For Printers, printers can sometimes overlook how well Odyssey handles legacy orders too, which leads to printers asking
No Print MIS Data Custody Battles Here
Recently, I published a blog post to make the case that Odyssey and Marketing Ideas For Printers are built for the long haul. You’d expect to hear nothing less, right? But what if you’re not using Odyssey for the long haul? Smart businesspeople make decisions influenced not only by the adoption of new software, but also by the departure options provided by that software. That’s why a question
A Print MIS for the Long Haul
For those discovering Odyssey (our new Print MIS) and learning about Marketing Ideas For Printers for the very first time, it’s not surprising to have questions like this: How do I know Marketing Ideas For Printers will be around for the long haul? How can I be assured that Odyssey will be viable in the future if I choose Odyssey as
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
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