Uncategorized Archives - Marketing, content, & technology to help printers sell more printing

Effective marketing creates and delivers value-based arguments for why people should buy your products. Successful marketing is the growth engine for your business – it’s what drives profits. To succeed in printing, you must attract prospects who buy from you, find satisfaction in your services, and become committed customers. But prospects won’t come if your message isn’t getting through. Does your printing company struggle to stand out in the competitive print industry? Do you have confidence that your marketing is on track and optimized for success? Are the investments you’re putting into your marketing activities (time, strategy, money) driving maximum impact for your business? If your answer is not a resounding yes, you could benefit from an outside perspective. The Winning Marketing Mindset for Your Print Business Effective marketing begins with one key component: a customer-first mindset. While most of us start by talking about what WE want to sell or what is great about our products, those ideas can seem tone-deaf to potential customers. The first step in optimizing your messaging is to define your target print buyer and the products they use. Embracing a customer-first mentality focuses on truly understanding the needs of these prospects and how you

Your print buyers expect top-quality products, rapid delivery, and personalized services. To stay ahead in the game, you must master the art of customer service. Standing out for exceptional customer service is easier than you might think. Here are some practical tips and strategies to help you excel! Know Your Print Buyers First and foremost, know your customer! Each of your print buyers is unique, bursting with specific needs and preferences. When you discover what makes them tick, you’ll be able to tailor your services to meet and exceed their expectations. Imagine the look on their faces when you deliver just what they wanted—or even better, something they never knew they needed! This approach enhances customer satisfaction and creates long-lasting, meaningful relationships. It’s like turning clients into friends, and who wouldn’t want that? Invest in Training Rome wasn’t built in a day, and top-notch customer service skills take time to develop, too. Investing in training programs for your team is crucial and can make a world of difference! Equip them with excellent communication, problem-solving, and conflict-resolution skills. When your team is well-trained and super enthusiastic, your print buyers will receive the best support possible, and any hiccups will get smoothed

Is your printing company looking to skyrocket its online success? It’s time to say goodbye to a lackluster online presence. Your print website deserves to shine, captivate visitors, and turn them into loyal customers. Don’t settle for mediocrity when you can unleash the true potential of your website. The summer season brings the perfect opportunity to enhance your website with powerful add-on services. It’s time to embrace the summer vibes and make your website shine with our sensational Summer Promotion! So, why should you consider adding additional website add-ons? Well, here are our top reasons why it’s a brilliant idea: Boost Your Online Presence 🌞 In the digital age, having a strong online presence is crucial. With add-on services like Artwork Layout Templates, White Papers, and more, you can elevate your website and stand out from the crowd. Get ready to attract more visitors and make a lasting impression. Maximize User Engagement 🌞 Engaging your audience is key to keeping your print buyers on your website and turning them into loyal customers. Website add-ons, such as the DesignEdit Online Designer, uDesignIt! Document Personalization, and the Reorder Forms Library offer interactive features and captivating designs that will keep your visitors hooked.

Making connections with your prospects and clients is a sure-fire way to ensure you create and build long-lasting business relationships. And your secret weapon in making those connections? Direct mail and website content. While you may struggle to find the time to write, design, and execute new content, you can find the help you need right here! Check out the latest content available for download now. New Direct Mail Content Printer’s Press The March issue of the Printer’s Press newsletter, available for download now, is packed with compelling content that’s both practical and fun. You’ll find a print theme throughout, showing how readers can meet the needs of their audience through connection and printed services menus. Menus aren’t just for restaurants, as your readers will soon find out in this latest issue. You’ll also enjoy these other great content features: Home care tips for spring A travel highlight of a Bavarian-style village amidst the Cascade Mountains in Leavenworth, Washington A unique coffee-for-two newspaper advertisement The top ten largest fish ever caught As well as other great recurring features, including “Can You Guess the Year?”, trivia, Ben’s friends, and more! Coffee Break More smiles are headed your way with the latest

Belief is powerful. What you believe in can guide you, give you purpose, and fill you with hope and optimism no matter what may come your way. 2020 has been a year that has required much belief. So much belief that the events of 2020 may make phrases like “Merry Christmas” and “Happy Holidays” feel like they lack the meaning and depth they usually carry. But, hold on. Allow me to share one of the greatest stories in history with you – a story where clinging to the belief of a brighter future yet to come marked a moment so significant that we recalibrated our calendar to that moment. You may choose to receive this story of a snapshot in time as nothing more than history. Or, if you’re like me and you look at history through a spiritual lens, perhaps you’ll see a deeper meaning as Christmas Day 2020 arrives. Finding Belief Amidst Silence If you were a citizen of the ancient nation of Israel 2,400 years ago, you would be used to hearing words of instruction and caution from those that God chose to speak His words through. In fact, you would have been accustomed to the mighty moves of your nation’s God shown both in blessings

What’s more fun: adding something new to the lineup of products and services, or taking something out? Ask that question to anyone, and they’ll almost certainly say, “Adding something new.” Ask any marketer, and they’ll say “ADDING SOMETHING NEW!!!!!” Expanding the lineup of products and services offered is fun, exciting, and just plain sexy. It’s the byproduct of doing business! Subtraction is Necessary However, while additions are sexy, subtraction is necessary. I had an excellent reminder of that recently when Rachel Nies, our Director of Marketing, brought to our team’s attention that we’re offering printing templates for print buyers to use for their CD and DVD printing projects. As part of Rachel’s cycle of regular content review, she correctly noted that CDs and DVDs aren’t nearly as relevant as they once were, giving way to cloud storage and distribution, flash drives, and high-speed internet connections that more readily supporting large file transfers. You can see those templates in context on the Layout Templates page of one of our public demo websites, but you have to get there before Rachel does because we’re going to remove those templates. When those templates are removed, that will mean we’ll no longer be able

The battle for our attention is real. According to BankMyCell.com, an average smartphone user checks their device 47 times a day! In a digitally addicted generation, print brings a burst of fresh air. Did you know that 92% of smartphone users say they still prefer print when making purchasing decisions? Spread that good news with the great print marketing content available to you now: Printer’s Press Want to amplify the voices of your best clients? Printer’s Press brings a plethora of creative ideas with articles like when (and how) to speak up so your boss will listen, inspiration from a unique $20 direct mail giving campaign, and tips on adding flair and sticking power to custom-printed promo cards. The July issue also features the Hershey’s Chocolate World factory tour, heart attack signs you should never ignore, and courageous quotes to live by: “The black sheep is sometimes the only one telling the truth.” –ANONYMOUS Business Forum True to form, Business Forum offers a mix of business, life, and real-print solutions, including promo card design stats, advice on turning off the job when your workday is done, quotes that inspire achievement, and thoughts on speaking sensitively with kids about weight. The

Ever been rejected? I have. When it happened, it stung. I used to write for a large publisher who eventually told me that one of my articles wasn’t good enough to be published. I had written roughly 200 pieces for this publisher when suddenly, they said ‘no.’ As a part of their declining my articles, they offered no discussion, no re-write, no conversation. Just a ‘declined.’ I’m not sure if it’s because of my ego, my busy schedule, or because I’ve lost my way, but I haven’t written much since, despite my love for writing good content. Either way, I have no excuse. Can you relate? Have you ever wanted to do something that you love, but didn’t pursue it out of fear, timing, or any other number of reasons? But, why wouldn’t you go after what you love to do? “There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” —Nelson Mandela To Boldly Go or To Go Boldly? Writing is Hard. I often hear people say ‘I’m a good listener.’ Usually, this means they’re not. Let’s be honest. When someone has to announce they’re

Marketing Ideas For Printers, Marketing, Sales, LinkedIn, Sell More Printing When You're 10% Pushier

Some of the very best sales advice I ever received was from Dave Fellman. It was such simple advice: Be 10% pushier. Simple. And powerful. I can’t tell you how many times I’ve pulled that advice out of the dark folds of my memory. It has made such a difference so many times! Here’s the context in which Dave F. offered that advice. My opportunity to work with him came at a time after I had transitioned from various roles at Express Press, an award-winning print shop here in Fargo, North Dakota, to roles at Ink Inc. and Websites For Printers (the predecessors to today’s Marketing Ideas For Printers). Those new roles meant I’d be on the front lines “selling stuff,” and that required me to adopt a new way of thinking. A Quiet Salesperson I didn’t quite fit the stereotype of the typical salesperson because I was a quiet salesperson. I would engage in a conversation, but at that stage in my life, I just didn’t connect those sales conversations to the sales process as much as I should have. Every conversation should move your prospect closer to making a decision about what you’re selling. There’s room for lots