You’ve been there: a new order comes in, the deadline is tight, and the file? Not quite ready. Whether it’s missing bleeds, fuzzy images, or font issues, file prep problems can slow everything down and create more stress than they should. The good news? You can head off most of those headaches by giving your print buyers a little help without piling more...
We’ve heard it before, and maybe you’ve even said it yourself: “I delete most of the emails I get. I don’t think email really works.” It’s an honest thought. But here’s the thing: you aren’t your print buyer. Just because email doesn’t resonate with you doesn’t mean it doesn’t work. In fact, many of your print buyers rely on email as their primary way of...
As the fall season draws closer, September brings the perfect opportunity to help your customers refocus, reconnect, and stand out. With routines resuming and back-to-business energy in the air, now is the time for printers to help clients deliver marketing that gets noticed, especially with banners that boost visibility and drive results. The September...
What makes a high-value customer say, “Yep, this is my printer”? You could have the best pricing, stellar turnaround, and years of experience, but if that trust doesn’t come across on your website, the sale might not either. And for your dream clients, the nonprofits, schools, manufacturers, and marketing teams you really want, your website is the first...
How smart printers are getting better results by leading the conversation, not just asking for answers. If you’re like most print shop owners I talk to, you’ve probably dabbled with AI by now. Maybe you’ve even typed something like: “Write me a follow-up email for a customer who hasn’t responded.” And what came back was… fine. Not great. Not...
Today, your next big client is checking your Google reviews before they ever call. And if you’re not actively collecting reviews, you could be handing business over to a competitor without even realizing it. Keep reading to find out how Google reviews help your business, why a few less-than-perfect ones aren’t a dealbreaker, and what you can do to start...
You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it. August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s...
It’s been a while since I’ve had the chance to step out of the day-to-day marketing mindset to remind you of, and hopefully inspire you with, a bigger idea. So, today’s the day! After meeting with printer after printer to discuss their marketing strategies, there’s been this growing “earworm” in the minds of...
In last month’s article, Sam Lewis began transforming Print Perfect’s operations to better handle the influx of larger projects. Now, he reflects on how far his business has come—from struggling with low-margin jobs to thriving with a balanced, efficient workflow. As Sam looks ahead, he considers new ways to strengthen his team and grow his business...
Let’s be honest.Summer is noisy.Events, festivals, fireworks, social media overload… everyone is competing for attention. And your print buyers? They feel it. They know it’s harder than ever to stand out. But here’s the thing—while digital ads get skipped, scrolled, or ignored, bold print signage demands attention in a way nothing else can. This...
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