Hit On a Winning Marketing Idea!

Babe Ruth once said, “Every strike brings me closer to the next home run.”

What a powerful thing to remember—if you’ve had marketing ideas fall flat or campaigns that have not brought in the sales you were hoping for, you’re just one step closer to hitting on a winning idea.

The marketing products we offer make it simple to reach your customers with a clear sales message that leaves a positive impression. We’d love to talk with you about which piece would be the best fit for your company!

Check out the latest content available now!

DOWNLOAD OF THE MONTH CLUB

FastStart

If you’ve had trouble marketing specific products or services that your print shop offers, FastStart is the answer to your problems.

Consistently sending the FastStart postcard or mailer to your customers each month increases awareness of all you can do for them!

This month’s FastStart focuses on the power of newsletters:

Think newsletters are a thing of the past? Think again! A printed newsletter in the mailbox of your customers lets them know they’re worth the investment of both your time and resources.

FastStart lets your customers know what you are about and positions you as the solutions provider. It’s a win-win!

Coffee Break

The lighthearted nature of the Coffee Break newsletter makes this monthly mailer an anticipated piece of marketing.

With its full-color design, unique cartoons, and useful calendar, it’s sure to attract attention and have some staying power. Here are a few of the jokes from this month’s Coffee Break:

• Caller: “Come quick, my friend was bitten by a wolf!”
  Operator: “Where?”
  Caller: “No, a regular one!”
• Life is like a helicopter … I don’t know how to operate a helicopter.

If you want to send a smile to your clients, the Coffee Break newsletter is an easy way to do it. And with just the right amount of marketing content, everyone who reads the newsletter will associate your print shop with the good feeling they get from reading it.

Local Edge

A beautifully printed, full-color postcard delivered to your customers’ and prospects’ mailboxes every month is bound to make an impact.

Couple it with the message that you are their local printing partner and you’ve created a winning combination with the Local Edge direct mail package.

Summers are meant for fresh air, lemonade, and backyard barbeques—not for to-do lists and deadlines. So, go on and leave your impossible print-marketing deadlines to us!

Reminding your customers that you’re nearby and ready to help will go a long way in creating loyal customers!

National Direct Mail

If you’re looking for a way to connect with customers that goes a little deeper into the reasons print marketing is a solid option, National Direct Mail can help.

Each month features a closer look at an aspect of print marketing that will encourage your customers to consider trying something new or give them reasons for doubling down on things that are already working well. This month’s focus is on stickers and labels, unique marketing pieces that can have a big impact!

Stickers are an affordable and effective way to boost your marketing efforts. Draw attention to your brand and create a lasting impression with custom labels.

Creative marketing that informs and inspires—that’s the National Direct Mail mailer or postcard!

Printer’s Press

Marketing that sustains interest in your company and what you have to offer is easily achieved with a monthly subscription to the Printer’s Press newsletter. This four-page, full-color piece is sure to have a little something for everyone on your mailing list.

This month’s articles include:

• Summer Bucket List
• Head Down the River
• From Start to Finish, We’ve Got You!

These informative articles along with a top ten list, witty quotes, and a simple recipe give Printer’s Press a unique place among print marketing pieces. Be sure you consider adding it to your marketing lineup!

NEW ONLINE MARKETING CONTENT THIS MONTH

3 TYPES OF REFERRALS THAT WILL GROW YOUR BUSINESS

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

Business referrals are a powerful tool that can help grow your business and create goodwill among other business owners in your community.

Referrals can result in speaking engagements, blog posts, webinars, and other opportunities that position you as an expert. Working with other businesses in your community can help you promote each other’s efforts and increase your market share. Since referrals are free, they can double your leads for the same amount of money as traditional advertising.

In his book, “Niching Up,” Chris Dreyer discusses using referrals to generate more business and offers advice on how to do so effectively. There are three primary ways to use referrals to grow your business: client referrals, complementary service referrals, and competitor referrals.

Want more? Continue reading “3 Types of Referrals That Will Grow Your Business”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

LEAVE YOUR MARK!

Establish a lasting connection with your target audience and gain their trust with compelling content! By sharing valuable insights and knowledge with your prospects, you’ll position yourself as the go-to source for all their printing needs.

Download samples today!