Search engine optimization is often misunderstood as a single project, something you “do” to a website once and then walk away. The reality is very different. SEO is not a one-time push that gets a site ranked forever. It’s a continuous effort, much like rowing a boat across the ocean. You can give it a strong shove off the dock to get it moving, but if...
Start small. Start safe. See what happens. Clay’s not diving into the deep end. He’s not trying to overhaul his whole business. He’s just doing what I recommend every printer do when they’re curious about AI: start small, start safe, and see what happens. Let’s continue with Part 3 of Clay’s story. A blank screen and a blinking cursor It was a...
Print buyers aren’t comparing paper stocks or binding styles. They’re deciding who they trust to help them get results. That decision is rarely about logic alone. Studies on persuasion, like Robert Cialdini’s Influence: The Psychology of Persuasion, show that people make choices based on emotions first, then back them up with facts. For you, as printers,...
You don’t have to convince your customers that gratitude matters, but you can show them how print makes it more personal, more powerful, and more likely to be remembered. The November content lineup (available now) is built around folded cards: a format that offers a simple, timeless way to say thank you, reconnect with loyal clients, or stand out with...
This blog can be summed up in one thought: Don’t underestimate how many times print buyers will land on your website, click around for a minute, and then disappear without contacting you. It happens every day. And it’s not a bad thing. Prospects aren’t always ready to place an order yet. And that’s okay. Sometimes, they’re...
When I shared Clay’s story last month, I described him as fictional but built from real conversations with printers just like you. That’s still true. Clay’s not here to tell you what to do. He’s here to help you see what’s possible. And I’m here to walk with you as you figure out what your own AI journey might look like at your own pace, one step at a...
Ever tried to get back to the gym after months away? The first workout feels like starting from scratch. Muscles that used to feel strong are sluggish. Progress is slower. Motivation is harder to come by. Marketing works the same way. Many printers hit pause and put marketing on the back burner when things get busy, when money feels tight, or when they...
As autumn settles in with its mix of urgency and opportunity, here are several ways you can make the most of the season’s momentum. October often signals a pivot point: end-of-year planning, pre-holiday promotions, and the push to stay relevant in a busy marketplace. But not every campaign needs to be big and complex. This month’s content proves that...
Remember the childhood game of “kick the can”? It was fun, simple, and easy. You’d kick a can down the street, pushing the challenge just a little further ahead, never truly resolving it, just postponing the inevitable. But when you’re running a printing business, playing “kick the can” with your pricing strategy...
AI Didn’t Just Change My Mind, It Refocused My Mission When I first got serious about exploring AI, I looked at it through the lens I knew best: marketing. How could it help us produce better, more effective content for printers? That seemed like the right-sized question to ask. But I quickly discovered I was thinking too small. What started as a marketing...
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