Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja


Chart showing print buyer rebound after COVID-19

Has your world recently been filled with clichés like these: “Tough times don’t last, tough people do.”  “This, too, shall pass.” “Every cloud has a silver lining.” I don’t know about you, but I don’t need clichés right now. I need some real breakthroughs. As Harry Truman once said, “The only thing new in the world is the history we


Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience,


Email marketing isn’t easy. After all the time you’ve invested carefully crafting the perfect email, it’s important to make sure your message bypasses the digital black hole (a.k.a. the junk folder) and lands safely in the inbox of your customers and prospects. Here are some easy tips to get your email message on its way to spam-free status. It’s All


One of our favorite stories about [email protected] (the email newsletter available for use with each website provided by Marketing Ideas For Printers) goes something like this: One of our customers (a printer) told us how their customer (a print buyer) replied to a [email protected] email the printer had sent. The customer’s email simply asked the printer to print X number