A solid LinkedIn presence can be a great way to increase your sales of print products and services. With more than 930 million users, it’s the go-to social media platform for professionals looking to connect with potential customers and partners. Crafting a great LinkedIn profile can help you reach out to potential and current print buyers, share valuable content, and

Technology has revolutionized how your print buyers communicate, share information, and shop. Social networks connect businesses to billions of users each day, and even if your print buyers are NOT on social media, there are still several reasons why your printing company needs social media to help increase the visibility of your print website. Here are nine of them. 9

Social media is essential to your print business, and because your print buyers are on various social media channels, you and your brand need to be where they are. Social media marketing works because it helps you: Achieve better customer service Control your reputation Increase trust in your business Generate more website traffic Complement all of your other marketing But

Social media is a powerful sales tool for printers – provided that you leverage the proper techniques. It’s a perfect way to give value to your potential print buyers, establish yourself as an authority in the print industry, raise awareness for your brand, and more – all at the same time. It will, however, require a lot of trial and

Let’s talk about the call-to-action button. We’ll call it the CTA button for short. A call-to-action button (or CTA button) directs your Page visitors to do something specific, like visit your website or call your printshop.   Including links in your social profile bios as CTAs to key landing pages can help drive growth and traffic to your website. Here’s

Twenty years ago, it was easy to figure out who your competition was. Why? Because your competition was another locally owned business just like you are. In almost every case, your competition was the printing firm located just down the street, or maybe it was a big commercial printer located over on the other side of town. Back then, it

Social media marketing is an essential tool for helping you sell more printing. While you might already have your “hat in the ring” on platforms such as Twitter, Facebook, and LinkedIn, many printers have yet to take advantage of the many benefits Instagram marketing can provide for their printing firm. Why You Need to Consider Instagram for Your Print Business