Contributor Blog Archives - Marketing, content, & technology to help printers sell more printing

When the flash of digital marketing often outshines the steady glow of substantial content, it’s easy for print businesses to fall into the trap of chasing clicks over creating connections. But let’s get one thing straight: attention without retention is the marketing equivalent of a mirage—enticing from afar but ultimately leaving your print buyers parched for real value. The Seduction

Greetings, Printer Friends! As I recently found myself in front of the camera for a new work headshot (which you’ve probably noticed on the Tip of the Week videos), I couldn’t help but reflect on the changes that life has etched onto my face over the past ten years. As a woman who navigated the challenges of raising three teenagers,

Welcome to the start of a new feature to help you Sell More Printing! This article aims to highlight the exceptional sales and marketing efforts of others so you can adapt them to help you sell more printing. First in our sights is the Money Tree, which provides a creative and clever way to show appreciation to your best customers.

If you’re a word nerd like me, you already know the trick to getting unstuck in any word game – you change your perspective. From rearranging the letters to spinning the board around to silently asking things like, “Is paczki* a word?”, you do whatever it takes to get your brain to engage in a different way. *(Paczki is a

Every business owner knows that customer service is critical to staying competitive. But what about communicating expectations? Do you ensure your print buyers know what to expect when doing business with you? Recently, I received an email in response to an order placed by someone in our organization. It impressed me so much that I printed it out and shared

If we were like every other business, we’d be offering you a year-end review right about now. But, you know what? Here at Marketing Ideas For Printers, we like to do things a little differently to allow for a greater vision. It looks like this. We follow a quarterly rhythm for working on the bigger projects that bring content and

A while back, I told you about how much I enjoyed my comfort zone, in contrast to my risk-taking husband, in a blog titled 7 Do’s and Don’ts for the Risk-Adverse Printer. These days, I’m still not riding kayaks off of cliffs or participating in family skydiving events like the one below; however, that doesn’t mean my comfort zone hasn’t

Improvement is a concept akin to owning a print business or simply being human. We’re all geared toward ways to improve ourselves, improve processes, and become more efficient. Don’t believe me? Check out all of society’s recent advertisements, and you’ll see adjectives like “better,” “greater,” and just about every other “er” you can think of. While striving for improvement is

At its core, marketing is about solving the pain points of your buyers. As Jonathan Lister of LinkedIn says, “As marketers, we should be changing the mantra from always be closing to always be helping.” Marketing genius can feel tricky and elusive to some, but it doesn’t have to be any more complicated than simply helping others make their lives

Have you ever gone on a road trip without a plan? I’m talking no destination, no starting place, no clothes for any particular climate… really, no plan at all. The kind of road trip where you get in the car and start driving, figuring out which direction to head as you go. Unless you are a true “free spirit,” I