Content. Consistency. Connection. What’s New This Month!

As the middle of the year sneaks by, do you feel prepared for the marketing you’d like to do in the fall?

Continuing to put your name in front of your print buyers could feel like an uphill battle. Relying on consistent monthly mailings to do part of that work for you might be just the thing to ease your mind and bring your sales to a new level. We’re proud to produce and provide the direct-mail marketing pieces and content described below, and we’d love to help you determine which one fits your print company’s needs!

Check out the latest content available now!

DOWNLOAD OF THE MONTH CLUB

FastStart

Let FastStart do the work of marketing the specific products and services your print shop offers.

The attractive easy-to-produce mailer or postcard highlights the benefits of a different product or service every month, so you can be sure your customers know just how you can help them meet their company goals. Here’s part of the message in this month’s FastStart about coupons:

From bargain hunters to brand loyalists, printed coupons and inserts offer tremendous benefits for your business. Add these marketing secret weapons to almost any box, mailing, or packaging to upsell current customers and grow your bottom line.

It’s easy to see how FastStart could change the way your customers see your print shop—as their solutions provider!

Coffee Break

If the business world seems too serious, then the Coffee Break newsletter is the perfect choice to bring some humor into the workplace.

With easily repeatable jokes and a handy calendar, staying power is already built into this full-color piece. And the marketing messages sprinkled throughout will remind your customers that you’d love to do business with them! Here are a few jokes from this month’s Coffee Break:

• Worrying actually works. 90% of the things I worry about never happen!
• My young daughter was wearing a beat-up old watch a friend had given her.
  I asked her, “Does it tell the time?”
  My daughter looked at me and said, “No, you have to look at it.”

Coffee Break is a low-cost, simple way to make a positive connection with your customers. We’d love to help you add it to your marketing lineup!

Local Edge

Looking for a way to remind your customers that shopping locally, including doing business with your print shop, is a win-win?

The Local Edge postcard is the perfect way to do just that! A strong focus each month on establishing trust between your local print shop and your community is a winning message you can be proud to distribute. Here’s this month’s encouragement to keep it local:

Shopping at a local print shop can provide you with a more personalized experience, faster turnaround times, customization options, high-quality output, support for local businesses, environmentally friendly practices, and competitive pricing.

Establishing rapport with customers and with the broader community is something your print shop is working on every day. Let Local Edge work with you to make that endeavor a little easier!

National Direct Mail

If you’re concerned your marketing isn’t doing a solid job of informing your customers about the broad range of products and services you provide, or you’re unsure they understand the reasons a customer would want to choose certain printed products, National Direct Mail is here to help.

An in-depth look at a different product or service each month means your customers can make informed decisions about their printing needs.

Leverage demographic data to create customized postcards that will reach the right audience at the right time to make a lasting impact for your business.

Filled with ideas and practical ways to implement different marketing pieces, National Direct Mail is an ideal way to inspire your customers!

Printer’s Press

Printer’s Press remains a staple marketing piece for so many print shops because it continues to have the power to connect with its audience.

The wide range of articles and other interesting bits make it easily picked up and read by just about anyone. Here are a few of the articles this month:

• Morning Habits that Make a Difference!
• The Versatile Business Card
• The Gaspé Peninsula, Quebec, Canada

The appeal of the Printer’s Press is its diversity of topics combined with solid marketing language that points to your print shop as the one that can help your customers create memorable marketing pieces of their own. Ask us about adding it to your marketing plan!

NEW ONLINE MARKETING CONTENT THIS MONTH

THE USEFULNESS AND UTILITY OF PRINT MARKETING

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

The utility of print goes beyond just conveying a message to potential customers.

Printed items can have a long, productive life and serve as a constant reminder of your brand to your customers. People tend to keep items that they can use over and over again, even if they are throw-away items.

People Keep Useful Items

One great way to ensure that your brand stays top of mind is by using items specific to your business that customers can use daily, such as calendars and notepads.

These items…

Want more? Continue reading “The Usefulness and Utility of Print Marketing”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

WHITE PAPER: MAXIMIZING YOUR DIRECT MAIL EFFORTS TO CONVERT EFFECTIVELY

Direct mail marketing is still relevant and effective today because of its high return on investment and its positive reception by consumers, which could be driven by the tactile qualities and psychological benefits direct mail provides. However, some aspects of a direct mail campaign will influence how effectively it will convert.

Read this white paper to learn how to incorporate integrated and targeted marketing into your direct mail campaign to boost conversions. This white paper will also provide concrete examples of incorporating these strategies into your direct mail strategy.

The latest White Paper, available via subscription through our White Paper Content website add-on or WordPress Plugin, shows your print buyers how to use their direct mail efforts to the fullest and grow those efforts into sales!

Learn more about how white papers can help you sell more printing.

THE TIME IS NOW!

Create a strong and enduring bond with your print buyers and earn their confidence through captivating content! By imparting valuable insights and expertise to potential customers, you will establish yourself as the ultimate authority for fulfilling all of their print marketing needs.

Download samples or reach out today at (701) 241-9204 to get started.