Dear Print Owner, 5 Tips for Changing Your Perspective

MI4P / March 28th, 2023

If you’re a word nerd like me, you already know the trick to getting unstuck in any word game – you change your perspective.

From rearranging the letters to spinning the board around to silently asking things like, “Is paczki* a word?”, you do whatever it takes to get your brain to engage in a different way.

*(Paczki is a word, by the way, a 23-pointer!)

If you’ve been feeling stuck in your ways and are looking for a fresh perspective to boost your print business, you’ve come to the right place! Here are a few tips on changing your perspective and taking your printing company to the next level.

Start with why.

First things first, ask yourself why changing your perspective is important.

As the old saying goes, “If you always do what you’ve always done, you’ll always get what you’ve always got.” In other words, if you want to see real growth and success in your printing business, you need to be willing to try new things and think outside the box.

So, how do you go about changing your perspective? Here are a few tips:

Look at your business from your print buyer’s perspective.

It’s easy to get caught up in your own ideas and opinions about what your print business should be doing.

But have you ever stopped to think about what your print buyers actually want and need?

Take a step back and try to see your business from their perspective. What are their pain points? What are they looking for in a printing company? By understanding your customers better, you can tailor your business to meet their needs and stand out from the competition.

Experiment with new marketing tactics.

There are so many newer marketing tactics out there that can help you reach a wider audience and generate more leads.

Have you tried social media advertising? What about influencer marketing? Or maybe you could start a blog or podcast to showcase your expertise and attract new customers. Don’t be afraid to experiment with new ideas and tips and see what works best for your business.

Embrace technology.

Technology is changing the way all of us do business, and if you’re not keeping up, you’re going to fall behind.

Are you still using the same old MIS solution that hasn’t been updated in 20 years? Or how about that outdated equipment or software?

It’s time to invest in some new Print MIS technology that can streamline your operations and improve the customer experience. For example, have you implemented an online ordering system yet or offer digital proofs to make the printing process more efficient for your buyers?

By embracing technology, you’ll be able to stay ahead of the curve and offer your print customers the best possible service.

Collaborate with other businesses.

Sometimes, the best way to change your perspective is to work with others who have a different perspective than you.

Are there other businesses in your community that you could partner with? For example, if you specialize in printing marketing materials, you could partner with a graphic design company to offer a complete marketing package. By collaborating with others, you can expand your offerings and reach a wider audience.

Ready to Take Risks?

So there you have it, printing company owners!

By changing your perspective and trying new things, you can take your business to the next level. Remember, the key is to stay open-minded and be willing to take risks, even if you’re a risk-adverse printer. And who knows, you might just discover a new passion or direction for your print business that you would never have thought otherwise.

P.S. If you’re feeling overwhelmed or need some extra help, don’t hesitate to reach out. We love helping printing businesses grow, thrive, and sell more printing, and we’re always here to lend a hand.