websites Archives - Page 2 of 12 - Marketing, content, & technology to help printers sell more printing

Enhancing the print buying experience is crucial for staying ahead of the competition, especially in this fast-paced digital world. As technology evolves, your print buyers seek convenience, personalization, and efficiency. Embracing innovative approaches will not only attract new customers but will also help you retain loyal ones. If you’re looking to elevate the print buying experience and boost sales, explore these cutting-edge strategies. 1. Ensure a User-Friendly Website Experience Your website is the virtual storefront or digital doorstep of your printing business. Ensure it is user-friendly, intuitive, and responsive across all devices. Implement a clean design highlighting your services and making it easy for customers to find what they need. Remember, a seamless online experience fosters trust and encourages repeat business. In addition, make sure you’re targeting the right print buyers. For example, if you’re looking to get more B2B print clients and focus on larger jobs, don’t feature business cards on the home page of your website. Put the products that you WANT to print front and center on your website. 2. Provide an Interactive Print Design Tool Introduce an interactive online design tool that empowers your print buyers to create personalized print marketing pieces effortlessly. This tool should

In today’s digital age, having a strong online presence is essential for connecting with your print buyers. One crucial tool for achieving this is Search Engine Optimization (SEO). SEO can drive website traffic and generate leads for your printing business and isn’t as hard as you might think. 5 Ways SEO Boosts Traffic and Leads for Your Printing Business With the power of Search Engine Optimization (SEO), your printing business can significantly enhance its online presence and achieve remarkable results. Here’s how: 1. Increased Visibility and Reach By optimizing your website for search engines, SEO helps your printing company appear prominently in search results. This boosts visibility and expands your reach, making it easier for potential customers to find your services when they search online. DID YOU KNOW? 0.63% of Google searchers click on results from the second page. (Source) 2. Targeted Content SEO enables you to create website content tailored to the specific needs of your print buyers. This makes it easier for them to discover your website and engage with your products or services. 3. Improved User Experience SEO plays a role in enhancing user experience by simplifying website navigation and ensuring an aesthetically pleasing online presence. This

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention. Why is Good Website Content Important for Your Print Business? Attract site visitors Build trust Demonstrate your print and marketing expertise Educate your potential customers on your line of print products Sell your potential clients on the benefits of your print products Deal with any potential objections BEFORE the potential customer talks to you Upsell – even before the first sale happens By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business. What is the Connection Between Engaging Website Content and Print Sales? Often, your website is the initial point of contact between you and a potential print buyer. While

Every so often, I like to go through the drawers of my tool chest in the barn and take an inventory of things. I’m not talking about an extensive certified public accounting inventory, but just a look around to see what I already have that I might have forgotten existed. I’ll usually find multiples of things that I forgot I had or that I have never used but bought anyway because of my “I might need that someday” syndrome. A tool review accomplishes a couple of things: First, it keeps me on track when I wander into retail la-la land at the home improvement store. Secondly, it reminds me of things I know needed fixing or mending that have been waiting around until I found the perfect tool for finally getting a “round tuit.” A Tool Review of Your Print Business I apply this tool review concept in my print business as well. From digital tools to hardware to equipment, I like to run everything through a series of questions: What do I have that I am not using? What can I use it for? Am I ever going to use it? What was I going to use it for

Entrepreneur Leland Dieno says, “Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” We couldn’t agree more! However, websites are often viewed as one-and-done things you do when you start your print business rather than something transitional that will help you grow your print business. Don’t let this happen to you! Keeping your website fresh, relevant, and up-to-date is simpler than you might think. Here are five things you can do TODAY to dust off your digital doorstep and lay out the welcome mat for your print buyers. 5+ THINGS TO IMPROVE YOUR WEBSITE IN ONE DAY 1. Choose One Thing to Personalize Visitors to your website want to know who you are and what makes you different. Include photos of your local area, your print shop, staff, shop dog or cat,… the list goes on! The key is to add your personal touch to your website so others get to know you better. 2. Use Your Website’s Portfolio Feature Did you know your print website has a pre-filled portfolio to

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout that stands in your way. Thankfully, changing your testimonial layout is a simple fix that can offer maximum impact. With a few simple tweaks, you can help your customer testimonials to pop and draw the attention your business deserves! First Things First: What is Social Proof? Social proof is a published review made by a person who has purchased a product or service and found it worthy. It is a powerful marketing initiative because others are more likely to consider the product or service if others have purchased it and found it useful. Social proof is highly effective at converting a browser into a consumer. One of the most critical social proof mediums is customer testimonials or online product reviews. These types of social proof will help your print business realize results when well-written and formatted. Social proof is proven

Productivity and efficiency are goals all companies strive toward, not just printing companies. But they don’t happen by accident. As Paul J. Meyer says, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer When was the last time you focused on productivity and workflow efficiency at your print shop? Below are some tips to get you pointed in the right direction. Prepare for procrastinators. It’s important to anticipate that your print buyers will be procrastinators. Sure, you’d love to give them the benefit of the doubt and believe they will leave you with adequate time to complete their jobs, but that’s unrealistic. Customers expect you to move at the speed of THEM, not you. This means their due dates and problems become yours, and you have to deal with it. Are you ready? Takeaway: Implement an online ordering system that efficiently manages your production workflow, so you can anticipate and adjust to clients’ needs. Know who you are. On the flip side of bending to the needs of your print buyers, you also must have a solid understanding of who you are. What and your

Jay Conrad Levinson once said, “Your website is the window of your business. Keep it fresh; keep it exciting.” When online visitors show up on your digital doorstep, the first impression you leave with them is critical. So ask yourself: what are your print buyers learning about your business when given the opportunity to peek through your online “window”? A website can make or break your business, which is why it needs to remain one of your top priorities. When you focus on meeting the needs of today’s print buyers and selling more printing, you’ll quickly understand these top five reasons why printers choose the websites at Marketing Ideas For Printers. 1. Exclusively FOR PRINTERS Studies indicate that 175 websites are created every minute. That’s a new website every three seconds! While numbers like these might paint the picture that websites are a dime a doze, that’s simply not the case. Your website needs to fit the unique needs of your business and industry, and it needs to mold the wants and needs of your print buyers. The websites at Marketing Ideas For Printers were built by printers for printers. Who better to help you navigate your online presence than

Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print buyers. Since some of those print buyers can’t put into words what they are looking for, and others simply won’t tell you, it’s up to you to figure out the little extras you can offer to ensure the ultimate customer satisfaction. Here is our list of 15 things your print buyers want but can’t (or won’t) tell you: 1. To receive good value Print buyers are like customers of any business. They’re willing to spend their hard-earned money, but they want to know they’re getting excellent value for every dollar they spend. 2. To be kept informed When an order is placed with your company, your print buyer appreciates being kept informed of the status of their order. Simple website-generated emails that keep them in the loop regarding production schedules, deadline adherence, problems encountered, and shipping dates all help promote

A great website can make all the difference for your print business. It can draw in potential print buyers, inspire, answer questions, and provide essential resources. Your website can be your greatest salesperson or a thorn in the side of your branding. Below are four websites, that in our opinion, excel in the area listed. Take a few minutes to take a peek and gather some insight, knowledge, and inspiration from printers doing their websites right. Ignite Printing in Brockville, Ontario: Branding Ignite Printing has a look all its own. A quick visit to this website and you’ll see “nice people; nice printing,” as their tagline says, but you’ll also see excellent branding. With a fun, groovy look, Ignite Printing knows how to make a great first impression. You’ll see evidence of this uniqueness in their website sliders, call-out boxes, their sidebar ads, and other areas throughout the site. If you’re looking for a new look and feel for your brand, Ignite Printing is the perfect website to gather up some inspiration. Supreme Graphics in Arcadia, Wisconsin: Testimonials Next on our list is Supreme Graphics. This website makes our list because they understand how to grow their business with testimonials

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